Event Production

7 Short-Form Video Formats That Move the Needle Executive Summary Short-form video is the bread and butter for promoting concerts and events. It has become

Introduction Creating an effective event marketing email strategy is a key part of event marketing efforts. No matter how much effort you put into planning

Introduction Setting the right event marketing budget is a critical piece of event planning. Marketing is one of the major components of any entertainment event

Introduction Effective event marketing includes ongoing engagement. In the fast-paced world of entertainment and events, entertainment marketers often concentrate on the upcoming show, event, festival,

Introduction User Generated Content (UGC) is an important component of event marketing. It’s any form of content—such as text, posts, images, videos, reviews, and more—that

Whether it’s marketing for events or the venue hosting them, a student ambassador program can be an important piece of your marketing strategy. Of course,

One of the most important milestones of event marketing or promotion is the event marketing announcement. Whether it’s a concert or festival, how, where, and

Why Create an Entertainment Event Marketing Plan? The adage is true for event marketing; Fail to Plan; Plan to Fail. Failing in this case means

Venues and promoters often approach TSE Entertainment with their need to do entertainment event marketing for a concert or festival. To help those involved with

In the entertainment industry, effective marketing entertainment campaigns require the right balance of all three types of marketing media. Understanding which media and channels to

Introduction: When promoting live events, one of the simplest ways to better understand your target audience is by identifying and studying their generational cohort(s). It