Promoting Live Events: Tips, Tricks, and Tools
In today’s world, promoting live events means knowing how to market your event using both online and offline marketing strategies is incredibly important in spreading the word and reaching audiences far and wide. Integrating both traditional and digital marketing tactics in your marketing plan is additionally crucial to effectively promoting a live event. Traditional marketing […]
Protecting Performers Is An Obligation of Venues and Promoters
We’ve all heard about the recent incidents of concert behavior such as objects and water being thrown, fans jumping on stage, grabbing microphones, etc. as major artists are performing. These incidents make the news because the artists are famous and newsworthy. Many such incidents occur routinely at less renown concerts and venues. What the publicity […]
How to Market Your Event on Social Media
Social media has completely changed the way we promote and market events. With its vast reach and targeted advertising algorithms, it has become an essential tool for event organizers to connect with their target audience and create hype around their upcoming festivals or concerts. In this post, here’s how to market your event and we […]
3 Steps to Selling Out Entertainment Events: Part 3
Having the right marketing plan is the third step to selling out entertainment events. Remember for successful events our goals is: Sell Out the Venue with the Highest Ticket Prices That Will Achieve That End. There are three steps to doing that. They involve: Setting optimal ticket prices based on real research of the artist’s […]
3 Steps to Selling Out Entertainment Events
TSE provides a ticketing service for clubs, theaters, and festivals which mean we see firsthand how show promotion and ticketing strategy efforts work for their entertainment events. Successful ticketed entertainment events require the development of both a ticketing strategy and a marketing plan. Unfortunately, smaller venues don’t have access to that knowledge base. Often instead, […]
Using Mass Media for Event Promotion
Is mass media for event promotion still an option in today’s digital world? Unless you are booking entertainment for your own exclusive pleasure, you want other people to enjoy it as well. Whether your live event is free or ticketed, you want to get people out to experience your it. Most entertainment events are structured […]
Promoting Live Music Events Using Influencer Marketing
In today’s world, when promoting live music events, influencer marketing should be part of your event marketing strategy. If you’re looking to build your event and increase engagement, it makes sense to pay attention to how influencers can help. Influencers are people who have a large following on social media and whose opinions carry significant […]
5 Tips for Effective Festival Marketing on Social Media
Festival Marketing is a critical piece of putting on a festival of any kind. While Covid restrictions have eased, the entertainment industry is still suffering as live concert and festival attendance have recently fallen (Source). Festival marketing now has one main goal: remind fans what they have been missing out on now that live events […]
Why Use Offline Event Promotion Channels: Part Two?
This week I continue my discussion of using offline event promotion ideas. In Part One we discussed the importance of targeting specific audiences for your event marketing efforts. No matter whether you are using offline or online channels, the importance of targeting cannot be overstated. Part one addressed radio, television, media partners, event flyers and […]
Using Offline Marketing for Event Promotion: Part One
It’s a common misconception that offline marketing is no longer relevant for event promotion in today’s digital world. Nothing could be further from the truth. If you’re looking to promote your live music event, offline marketing channels are a great way to get the word out about your upcoming concert or festival. Offline event marketing […]
How to Promote Your Live Event: The Importance of a Dedicated Website
A dedicated event website is one of the most effective ways to promote your live event. It allows you to provide potential attendees with all of the information they need to make their decision. It also gives you a platform to capture leads that can be converted into ticket sales. Whether you’re hosting a festival, […]
Online Ticketing Service: 7 Steps for Selling Tickets
The days of selling tickets at ticket booths outside of the events are long gone. Most concerts and venues use an online ticketing service for their events. The new-age innovation of online ticket-selling platforms make purchasing tickets to an event easier and more convenient. For the year 2022, U.S. event tickets are projected to reach […]
7 Event Marketing Strategies for Your Next Concert Promotion
Why is event marketing important? The answer is simple: because it works. Event marketing is an important part of the music industry. It has been proven to increase ticket sales and online traffic, while also increasing awareness of your brand. Live event marketing can be done by sending out a press release, creating a website […]
10 Event Marketing Tips for Social Media
Event marketing for a live entertainment event is an important part of having a successful event. No matter the size of the event, it’s important to develop an event marketing strategy to reach those who you target to attend the event. It’s an essential first step in event marketing or event promotion. The Goal of […]
Event Marketing Strategy: 5 Tips for Live Event Posters
Event promotion means choosing the right event marketing strategies. One critical event marketing strategy is designing the event poster. It becomes the “face” and a major contributor to the brand of your live entertainment event. As a full-service entertainment agency, TSE provides Event Marketing Services for many of our clients. Designing posters is one of […]
Festival Sponsorship Sales: A Path Taken
Festival sponsorship sales runs the whole gamut from large multi-day national festivals to small one-day community festivals. The former finds it relatively easy to find national brand sponsors while the latter will have difficulty attracting national brands for sponsorships. They depend on local sponsors for most if not all their festival sponsorship sales. That brings […]
Live Concert Promotion: Artists & Venues Have a Role
Live concert promotion in 2021 is more critical than ever. “Small live music establishments will be a thing of the past.” “The only businesses in the music industry that will be left standing are the big boys, the ones that can handle the blow.” These and statements like these are ones that I’ve heard a […]
Concert Promotion: 6 Tips for Effective Press Releases
This post on Press Releases is part of a series of articles on concert promotion from TSE Entertainment. TSE provides concert booking, production and concert promotion services. When it comes to promoting your concert, you want to use the trifecta of digital marketing. They include “paid media = advertising; owned media = your presence on […]
Concert Promotion: 6 Best Practices Using Facebook and Instagram
Unless you are throwing a private party, knowing how to do concert promotion is critical for a successful event. Concert promotion is one of the ways TSE Entertainment helps clients with their event. We are a full-service music booking agency that also provides concert production and promotion services. In many ways, concert promotion is the […]
Promoting a Live Music Event
Marketing is limitless. It is important to remember that different shows presenting live music require different approaches when promoting a live music event The bottom line of any successful live entertainment event is attendance. As a promoter, you are responsible for filling up the venue and satisfying the stakeholders, which includes the musicians, their management, […]
