In today’s world, when promoting live music events, influencer marketing should be part of your event marketing strategy. If you’re looking to build your event and increase engagement, it makes sense to pay attention to how influencers can help. Influencers are people who have a large following on social media and whose opinions carry significant weight with their audience.
By choosing an influencer who has access to your target audience—and that audience’s trust—you can achieve greater visibility than if you were just marketing directly through traditional channels like TV ads or print ads in magazines. That’s why promoting live music events now calls for influencer marketing as part of the event promotion plan.
In this blog, we’ll show how you can find the right influencers for your event marketing campaign by using a combination of tools and techniques. We’ll also give tips for working with them effectively so that both sides get what they need out of the partnership!
Influencer Marketing Is the Next Big Thing
The new world of influencer marketing is growing, and it’s worth taking a second look at. There’s no doubt you’ve heard the buzzword thrown around before – but what exactly *is* influencer marketing? In simplest terms, it’s using people who have a large following on social media to reach a wide audience. This audience is often willing to purchase or otherwise engage with a brand after seeing an endorsement from someone they trust.
You can think of this as the modern-day equivalent of celebrity endorsements. The key difference here is that influencers aren’t necessarily famous in the traditional sense – they just have followers who will listen when they say something.
This area has grown exponentially over the last few years, and it shows no signs of slowing down anytime soon. It’s become an essential part for any event planner or marketer wanting to stay relevant with how customers shop online today – so you’ll want to jump in on the bandwagon before everyone else does!
Influencers Can Get Your Events Noticed by the Right People
If you want your event to be a success, it’s important to get the right people’s attention. Influencers can help your event become a success by:
- Increasing the reach of your event marketing campaign. Influencers will help you promote your events on social media platforms like TikTok and Instagram, where they have large followings that love engaging with them and learning about new products and services.
- Attracting a new audience to your event. Influencers are often very popular among their own peer group, who are often not in the market for what you’re selling but who may be interested in learning more about what you have to offer by following their favorite celebrity or lifestyle expert on social media.
- Encouraging more people to register for your event. Not only do influencers have large followings, but they also tend to be very engaged with their own followers—so if they recommend an event or say that they’ll be there themselves, it’s likely that many of their followers will want to attend as well!
- Convincing more people to attend your event in person. If an influencer attends one of your events and has a great time, then they may decide to post about it on social media. This way, you’re not only getting more attendees but also making sure they stay engaged with your brand after the event ends.
- Recruiting more volunteers for your event day activities. Influencers can also help you recruit more volunteers for your event day activities. Since they have such a large following, their followers will trust them when they recommend something or say it’s worth attending. This makes it easier for them to get their fans involved in any activities related to your event—whether it’s volunteering or buying tickets to attend!
- Bringing in more sponsors who want to support your cause. Many influencers also have sponsorships with companies that offer products or services related to their niche. Having these kinds of sponsors on board will not only give them an opportunity to promote their products, but also support your event.
It’s Not Just About Promoting Live Music Events
Influencer marketing is not just about influencers promoting your event. It’s about them becoming advocates for your brand as a whole.
You might be thinking, “But what does that have to do with my event?” Simply put: more exposure for your company means more awareness of the event in the first place.
Let’s say you’re hosting a massive, cool-as-hell event on New Year’s Eve, and you want to invite some influencers to hang out and take pictures that make everyone salivate over those champagne flutes filled with bubbly. If these influencers are only talking about the party itself on their channels, then their followers will know about it when it happens but not necessarily why, or even who you are as an organization!
But if these same influencers have been consistently posting content regarding your brand and how awesome it is—all leading up to this New Year’s Eve bash—then their followers will feel like they know you well enough to trust that there must be something special in store at that event.
Use Online Tools to Find the Influencers You Want to Reach
The first step to finding the right influencers is knowing what kind of audience you are looking for, and how that audience fits into your brand’s overall marketing strategy. It is also important to know your budget (and stick to it).
It’s important to set aside some money before starting this process: while there are definitely free ways to find influencers, paying them can become very expensive very quickly if you don’t put some thought into what you’re going after or try cutting corners by hiring less-than-qualified employees or freelancers along the way.
You can use a whole set of tools when promoting live music events to find the right influencers to reach. Try these platforms:
- Octoly – Help brands effectively and efficiently connect with influencers at scale. They handle all the hard stuff from identifying the right influencers, to tracking, logistics, and reporting.
- Affable-Ai – Allow brands to discover, engage and measure social media influencers through Artificial Intelligence algorithms that profiles influencers and their audience across social media such as Instagram, youtube, twitter, facebook etc.
- Upfluence – Help brands & agencies build innovative strategies and run their influencer campaigns.
Once you’ve found a few people who could help spread the word about your event online, it’s time to start collecting information about them.
Reach Out to Each Influencer Personally and Give Them Reasons to Work with You
The best way to approach an influencer is to reach out individually and make your message personal. Be sure to explain what you like about their work, why you want them to collaborate with you, and how this collaboration will benefit them. It’s also a good idea for them to feel like they have some investment in the partnership too.
One way of doing this is by asking their opinion on things beforehand and then using what they say in your campaign (with permission, of course!). This approach lets the influencer feel involved while showing that you value their expertise. You could even ask for advice, if it’s appropriate.
It may be tempting to simply attach a contract straight away but that’s unlikely to be effective. In fact, it might put off some potential influencers who prefer not being approached just as another revenue stream by brands desperate for audiences.
Using Influencers Will Help Generate More Interest in Your Live Music Events
It’s no secret that marketing is crucial to the success of any business, and events are no exception. People love being part of something exclusive, and influencers can help you create that feeling.
All marketers know how important it is to target their audiences through the right channels, but they don’t always realize how powerful influencers can be as a means of reaching potential customers.
Influencer marketing isn’t just about having an influencer post a photo or video on Instagram: in addition to their established social media followers, you should also consider giving them press passes if you have a media room at your event. This will allow them to get behind-the-scenes access and share more about what’s going on with their audience.
Influencer Marketing: Part of Promoting Live Music Events
After all, influencers are more than just a pretty face. They have the power to change mindsets and even shape culture. If you’re planning an event and want to know where to start with influencer marketing, we hope this post has given you some ideas!
If you want professional help in promoting live music events, consider using our event marketing service. We do the research to determine what marketing channels are the best at reaching your target market. Influencer marketing is one of a host of online and offline marketing tactics used by TSE’s promotion team.
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