Resources


Case Studies

Latin Night Launch at The Texas Rodeo Saloon

Latin Night Launch at The Texas Rodeo Saloon How TSE Entertainment Launched Latin Night at The Texas Rodeo Saloon with a Sold-Out David Lee Garza Concert The Challenge The Texas Rodeo Saloon in Katy, Texas, set out to launch its new Latin Night series with a major kickoff event featuring Grammy-winning Tejano legend David Lee […]

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Case Studies

Baytown, TX Parks & Recreation

Baytown, TX Parks & Recreation City of Baytown, Texas The City of Baytown, Texas, with diverse demographic populations totaling about 85,000 people was looking for event booking for various genre entertainers to attract citizens of Baytown at multiple events throughout the year. The City is part of the Houston Metropolitan Areas. The vendor would serve […]

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Case Studies

Montana State Lottery: “Fairs Across Montana” Sponsorship Activation

Montana State Lottery: “Fairs Across Montana” Sponsorship Activation Event Overview The Montana Lottery partnered with TSE Entertainment to execute a statewide sponsorship activation designed to bring the Lottery’s mission directly to the communities it serves. The initiative, titled “Fairs Across Montana,” leveraged regional fairs and rodeos as strategic touchpoints to connect with Montanans where they […]

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Case Studies

Kerrville River Festival – Event Production

Case Study: Event Production Kerrville River Festival 1. Overview The Parks and Recreation Department of Kerrville, Texas, a city of approximately 25,000 people, approached TSE Entertainment to create and produce an annual prominent festival in one of their parks on the banks of the Guadalupe River. TSE had been recommended to them for this project. […]

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Case Studies

Karnes City Founders Day

Karnes City Founders Day Turning Founders Day into a Major Success: How TSE Entertainment Boosted Attendance by 80% Event Overview Founders Day is Karnes City’s biggest annual event, traditionally held on the second Saturday in December at Karnes City Park. The celebration is a full-day, family-friendly, free-admission festival featuring a color run, vendors and food […]

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Tools

Split Point Calculator

TSE Split Point Calculator helps entertainment promoters instantly determine the gross and net box office threshold at which an artist's percentage of NBOR equals their guarantee. Enter the artist guarantee, their NBOR percentage, and any applicable deductions — sales tax, ticketing fees, credit card processing, facility charges — and the calculator returns the exact split point in both gross and net terms, along with promoter retention and a visual breakdown of where every dollar goes.

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Blog Articles

Event Marketing: Instagram & TikTok Short Form Video Hooks

7 Short-Form Video Formats That Move the Needle Executive Summary Short-form video is the bread and butter for promoting concerts and events. It has become one of the most reliable ways to promote a show. The core problem: most event accounts are still posting the same flyers, graphics, and captions while wondering why their posts […]

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White Papers

The Independent Venue Guide to Tour Routing

This guide presents a structured, field-informed framework for consistently landing routing shows. It is designed for independent venues, promoters, and operators seeking to align with how agents and tour managers evaluate routing decisions in today's touring ecosystem.

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