White Papers
The Psychology of the Sale
A Complete Guide to Using Behavioral Psychology to Sell Tickets and Increase Event Revenue
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A Complete Guide to Using Behavioral Psychology to Sell Tickets and Increase Event Revenue
Read White PaperRevised and expanded August 2026 This is a revised edition of an article originally published on the TSE Entertainment Resources Hub. Behavioral pricing research has moved since the original went up, and so has the law. This version corrects two findings the earlier article stated backward, rebuilds the reference list around verified primary sources, and […]
Read MoreBooking entertainment is about more than finding a great performance. It’s about protecting your organization’s reputation before the first guest arrives. Executive Summary When an event goes well, guests remember the entertainment. When it goes poorly, people remember the headlines. That’s why booking entertainment has become a communications decision as much as an event decision. […]
Read MoreTSE ENTERTAINMENT WHITEPAPER Talent Buying & Event Management Since 1975 The Festival Staffing Playbook Volunteer and Staff Operations: A Training System for Smooth Festival Days How the most consistent festivals turn people, not just production value, into the difference between an event that feels effortless and one that feels chaotic. A field guide to role […]
Read White PaperEvery promoter has heard some version of the same concern regarding booking local support acts: “If we book a popular local act, won’t people just come for the opener?” It’s an understandable question. The headliner is the primary draw, and no one wants to make a decision that unintentionally shifts attention away from the artist […]
Read MoreA unified talent vetting framework for independent hard-ticket clubs, fairs, and festivals. Every booking starts with a number you can’t fully trust. An act comes across your desk with a million monthly listeners, a viral clip, and a follower count that looks like a phone number. The agent quotes a guarantee designed to subsidize the […]
Read MoreEvery buyer who has ever built a multi-act lineup eventually asks the same question: if the headliner is country, what should sit next to it? Pair it well and you widen the audience without splitting it. Pair it poorly and you pay two guarantees to draw one crowd. It is one of the most common […]
Read MoreExecutive Summary Most independent venues put most of their effort into booking the right artists, managing the marketing, and executing the show. But once the audience goes home, the review process is usually the first thing that gets skipped. Everyone is exhausted, already prepping for the next show, and nobody has time or energy to […]
Read MoreBuilding a fair or festival lineup in today’s market is no longer a one-decision exercise. With top-tier touring grosses at record highs, mid-tier guarantees climbing fast, and consumer attention more fragmented than ever, the single-headliner gamble has become the most expensive risk in live entertainment.
Read White PaperBalancing Headliners, Mid-Tier, and Local Acts Executive Summary Building a strong fair or festival lineup in 2026 is about more than just booking one expensive headliner. It’s about balancing all the acts in a way that feels natural and easy to manage. In today’s world, fairs and festivals are dealing with higher artist fees, tighter […]
Read MoreA strategic guide for festival operators, corporate event buyers, and venue owners navigating the value-driven era of live entertainment.
Read White PaperEstimate concert and event capacity for any floor configuration.
Open ToolThe La Crosse Center, a premier multi-purpose venue in downtown La Crosse, Wisconsin, serves as a gathering place for entertainment, sports, conventions, and community events.
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Read Case StudyThe Regatta organizers engaged TSE Entertainment to lead both talent booking and event production, ensuring that the Roostertail Festival lineup and execution matched the scale of the Regatta itself.
Read Case StudyLatin Night Launch at The Texas Rodeo Saloon How TSE Entertainment Launched Latin Night at The Texas Rodeo Saloon with a Sold-Out David Lee Garza Concert The Challenge The Texas Rodeo Saloon in Katy, Texas, set out to launch its new Latin Night series with a major kickoff event featuring Grammy-winning Tejano legend David Lee […]
Read Case StudyBaytown, TX Parks & Recreation City of Baytown, Texas The City of Baytown, Texas, with diverse demographic populations totaling about 85,000 people was looking for event booking for various genre entertainers to attract citizens of Baytown at multiple events throughout the year. The City is part of the Houston Metropolitan Areas. The vendor would serve […]
Read Case StudyMontana State Lottery: “Fairs Across Montana” Sponsorship Activation Event Overview The Montana Lottery partnered with TSE Entertainment to execute a statewide sponsorship activation designed to bring the Lottery’s mission directly to the communities it serves. The initiative, titled “Fairs Across Montana,” leveraged regional fairs and rodeos as strategic touchpoints to connect with Montanans where they […]
Read Case StudyCase Study: Event Production Kerrville River Festival 1. Overview The Parks and Recreation Department of Kerrville, Texas, a city of approximately 25,000 people, approached TSE Entertainment to create and produce an annual prominent festival in one of their parks on the banks of the Guadalupe River. TSE had been recommended to them for this project. […]
Read Case StudyKarnes City Founders Day Turning Founders Day into a Major Success: How TSE Entertainment Boosted Attendance by 80% Event Overview Founders Day is Karnes City’s biggest annual event, traditionally held on the second Saturday in December at Karnes City Park. The celebration is a full-day, family-friendly, free-admission festival featuring a color run, vendors and food […]
Read Case StudyTSE Split Point Calculator helps entertainment promoters instantly determine the gross and net box office threshold at which an artist's percentage of NBOR equals their guarantee. Enter the artist guarantee, their NBOR percentage, and any applicable deductions — sales tax, ticketing fees, credit card processing, facility charges — and the calculator returns the exact split point in both gross and net terms, along with promoter retention and a visual breakdown of where every dollar goes.
Open ToolFor more than fifty years, the live entertainment business has adapted to every major shift in how fans find and buy tickets. From newspaper listings to radio spots, MTV to MySpace, Google search to Instagram reels: each new platform rewrote the marketing playbook. Today, another seismic shift is underway, and this one may be the most significant yet.
Read White Paper7 Short-Form Video Formats That Move the Needle Executive Summary Short-form video is the bread and butter for promoting concerts and events. It has become one of the most reliable ways to promote a show. The core problem: most event accounts are still posting the same flyers, graphics, and captions while wondering why their posts […]
Read MoreA growing small-town festival powered by live entertainment, local pride, and seamless event production Each December, the Karnes City Founders Day Celebration transforms this South Texas town into a vibrant hub of community, culture, and live entertainment. What began in 2015 as a one-time celebration of Karnes City’s 125th anniversary has evolved into a highly […]
Read MoreWind is the most significant and least understood structural risk in outdoor event production. While most events occur under relatively mild environmental conditions, the temporary structures that support them must be capable of withstanding forces that can escalate rapidly and without warning.
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