Booking benefit concerts, entertainment booking

Booking Benefit Concerts to Raise Money and Awareness

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Booking benefit concerts is a common and popular approach to raise money for an range of good charities. Examples of better-known concerts to raise funds include Live Aid, Farm Aid, and The Concert for Bangladesh.

Live Aid was a 16-hour, worldwide concert, held July 13,  1985, and raised over $125 million for famine relief in Africa. Farm Aid is an ongoing concert that started in September 1985, that raised money for American. The Concert for Bangladesh in 1971 raised awareness of and fund relief for East Pakistan refugees.

These are only a handful of the kinds of benefit shows that can be organized. Benefit concert are not always staged by celebrity big name producers and entertainers. They can developed local community stakeholders to support local charities.

While some may turn to an online platform like GoFundMe for fundraising,  booking concerts for an worthy cause is a way to bring people together for a common cause and help others through the power of music. Live music events are healing for all involved.

Booking Concerts Is an Effective Way to Raise Both Funds and Awareness for a Charity

Booking concerts can help raise money for many different causes. The publicity created with hosting a concert can do much to raise awareness of the charities involved as well.

People enjoy attending live shows and enjoy being around like-minded people. Concert booking combines these two factors to create a lucrative way to help someone or a group of people in need. Organizing a concert seems like a large and stressful undertaking, but it doesn’t need to be. Consider these example of worthy causes that could growing their funding base and awareness from booking concerts.

Community Projects: A concert can raise money for community projects. There are many communities who have local needs to complete projects. They also have local bands who would jump at the chance of performing for the cause as well as raising peoples’ awareness of the band. The money raised from ticket sales and event merchandise could go towards building a playground at the park or renovating a Little League ball field.  The potential projects seem endless. Benefit concerts are a relatively quick way of raising funds as opposed to going door-to-door for donations or setting up tables in front of stores.

  • Charity: There are countless charities in the United States that depend on the donations of generous people wanting to make a difference. No one says that your concert must raise millions of dollars. Benefits, big or small, make a difference. Not every show can be a Live Aid, but every show can help someone who needs it. Don’t let the fear of not raising hordes of money stop you.

Finding entertainers that shares the same passion for whichever charity you wish to donate to could work to your favor. That only means that the band members will be just as on-board and willing to help as you are.

In this digital era, it’s possible to have a concert from the comfort of your own home. International pop star, Lady Gaga, partnered with Global Citizen. She organized a digital concert to raise money for the COVID-19 Solidarity Response Fund for the World Health Organization. The  concert was streamed globally as celebrities sang from their homes.

  • Social or Political Movements: Raising awareness for certain political or social movements could be another reason to book a concert.An awareness benefit could encourage citizens to participate in local elections or inspire a call to action against injustice. Booking a band and promoting concert can be a productive way of encouraging citizens to participate in local elections.

TSE Entertainment has two featured artists who raise money for their favorite charities. Branch and Dean have helped raise millions of dollars for Cystic Fibrosis.Their song The Dash was released as a tribute to Steve Branch’s son, who died in 2013 after battling Cystic Fibrosis. The National Cystic Fibrosis Foundation named National Celebrity Ambassadors for the CF Foundation. They are always willing to participate in concerts for this disease.

Dani Dease, another one of our Featured Artists, has performed for fundraising Booking Benefit Concertsconcerts, including the Hear Us! A Concert of Voices. Dani herself is a victim of Alopecia which interrupted her music career. She now is a role model for others when she performs and lets the audience know that her baldness is a result of this disease and she refuses to hide it under a wig.

Add Other Money-Making Options to Your Benefit Concert

In addition to using ticket sales to raise money, sometimes making limited edition tee shirts, posters or other types of merchandise can boost revenue during your benefit show. Two things that are universally loved by everyone are music and cool tee shirts! What about beverage and food concession sales at the venue as another opportunity to raise money from the event?  What about a raffle for a signed collector guitar from the headliner and other acts?  Put your thinking cap on as you plan for your concert.

The interesting thing about some concerts is that they can become an annual or repeated event. If enough people can get behind the cause that this show is raising money for, it could very well turn into an even more profitable event than the organizers initially imagined.

For those benefits concerts, it’s always helpful to have a group of people helping plan the event. Utilizing social media is a great way to promote your event and provide information about it as well. Being transparent about where funds are being donated, how they are getting there, and why you wish to put on this benefit in the first place are all topics that people interested in attending may want to know. Remaining as public as possible not only helps in legitimizing the event, but also helps with the promoting the concert.

Booking Benefit Concerts: Use a Booking & Production Agency

Since there are many facets to planning a live music event such as a benefit concert. Working with an entertainment booking agency who provides production assistance is important. TSE Entertainment has decades of experience booking entertainers and helping run concerts.

TSE can help with both event planning, finding bands for hire, and producing the event. Allow us to help you to help other people! Anyone looking to raise money for a good cause can find help with organizing and planning concerts.

We can connect you with a proper venue and help you discover the perfect entertainers that will headline your concert. We can even help you with ideas for a benefit show if you are not entirely set on one cause. Once the event is scheduled, we can provide all of the resources needed to make it go smoothly as well. Give us a call and present your thoughts to us, we would love to contribute to your wonderful cause.

Getting in touch with TSE is as simple as giving us a call or shooting us an email. Call TSE Entertainment at 1-800-865-8203 or email us at to utilize our entertainment booking and production agency services today!

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Deidre Rodriquez

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