Securing Long-Term Event Sponsors
Introduction Event Sponsors create positive outcomes and offer key advantages for both parties involved. Whether you need brand collaborations for a venue, fair, or festival, event sponsors are crucial for increasing brand awareness, sustained funding, shared publicity, and credibility for your events. Individually, sponsors gain more brand recognition and awareness, enhanced direct engagement with attendees, […]
Boost Event Profits with Behavioral Psychology
In the first two articles on using behavioral science and consumer psychology to boost event profits, I focused on creating a better perceived value for event ticket pricing. In this article I will discuss additional factors that impact consumers’ buying decision process. If you haven’t read those articles, you can find them here: Behavioral Science […]
Changing Price Perceptions When Marketing Events
This is the second article in a series of how what we’ve learned from behavioral science and consumer psychology of how to market events by influencing the perceived value of event ticket prices, discounts and promotions. In the first article I discussed the role of behavioral science in event marketing, pricing tickets based on perceived […]
Behavioral Science Can Transform Your Event Ticket Pricing
Introduction: This is the first article on how using behavioral science for event ticket pricing can transform your ticket sales for events. The first article is focused on the process of increasing perceived value and pricing tickets using “anchoring bias” as a pricing tactic. You often hear people use the term psychological pricing to address […]
Event Sponsorship: Addressing the Industry Perspective
Entertainment venues and organizers are on a constant lookout for new event sponsorship opportunities for their entertainment events. Many employ sponsorship companies like TSE Entertainment to do sponsorship sales and help them attract regional and national brands to their entertainment venue or to specific events. Others depend on their own staff for finding sponsors for […]
Music Tourism: A Way to Expand Your Event
Introduction Our communities are back in full-swing and in post-pandemic mode. Live music and events are thriving, and artists have been on the road stopping from city to city around the world. This means music tourism is once again impacting the world around us and has grown tremendously within the last few years. This article […]
Venue or Festival Sponsorship Development: Thoughts from a Pro
July means summer is here in full force. It also means the two most critical moments for your sponsorship success are at hand. Building a successful entertainment venue or festival sponsorship program in less than 10 weeks is very difficult. Yet that time frame is when most events start to get serious about their sponsor […]
Strategies for Boosting Event Sponsorship Sales
In the world of events, sponsorship sales are a critical lifeline. They provide the financial backbone that makes events possible. But securing event sponsorships is no easy task. It requires a strategic approach, a deep understanding of the market, and a knack for building relationships. That’s why it’s important to use professionals when it comes […]
Is Your Festival, Fair, or Venue Eligible for Event Sponsorship Funding?
TSE Entertainment gets a lot of requests and calls about fair, venue or festival event sponsorship. That’s great since event sponsorship development is what we do. There are a few things a sponsorship seller will want to know about your event before you ever get close to the point of cashing that first big check. […]
Fair and Festival Sponsorship: Why Many Get It Wrong!
The following is the opinion of Robert M. Brecht, Ph.D., Managing Partner of TSE Entertainment. When it comes to fair and festival sponsorship development, many fairs and festivals struggle to find sponsors for their events. Respondents to a survey of members of the Texas Festivals and Events Association clearly indicated that the two biggest challenges […]
Promoting Live Events: Tips, Tricks, and Tools
In today’s world, promoting live events means knowing how to market your event using both online and offline marketing strategies is incredibly important in spreading the word and reaching audiences far and wide. Integrating both traditional and digital marketing tactics in your marketing plan is additionally crucial to effectively promoting a live event. Traditional marketing […]
Audience Engagement at Live Entertainment Events
With all the time and energy spent planning and promoting your live entertainment events, that same energy and eye for detail should carry into the day-of-event issues. Live entertainment events of different sizes require different levels of preparation for the audience members. For larger outdoor shows, access to restrooms, exits, water/food, security, etc. involves detailed […]
Producing Music Festivals: How to Choose the Right Venue
If you are involved in producing music festivals, you know that choosing the right venue is crucial for the success of a music festival. The venue sets the stage for an unforgettable experience for attendees, artists, and organizers alike. With so many factors to consider, it can be overwhelming to make the right choice. In […]
Important Festival Sponsorship Assets: Part 2
3 Steps to Selling Out Entertainment Events: Part 3Festival Sponsorship assets are the benefits sponsors will receive as a result of purchasing a sponsorship asset at a festival or other event. The event sponsorship asset inventory is all the potential ways sponsors can engage with attendees to enhance their brand. Activations are the activities that […]
7 Important Festival Sponsorship Assets
Whether your festival is a local event that targets a small, close-knit audience or a regional, national, or even international festival that brings in hundreds of thousands of people, developing festival sponsorship assets should be part of your plan. Fortunately, festivals provide a multitude of potential sponsorship assets. Both potential sponsors and festival/event organizers are […]
3 Steps to Selling Out Entertainment Events: Part 3
Having the right marketing plan is the third step to selling out entertainment events. Remember for successful events our goals is: Sell Out the Venue with the Highest Ticket Prices That Will Achieve That End. There are three steps to doing that. They involve: Setting optimal ticket prices based on real research of the artist’s […]
3 Steps to Selling Out Entertainment Events
TSE provides a ticketing service for clubs, theaters, and festivals which mean we see firsthand how show promotion and ticketing strategy efforts work for their entertainment events. Successful ticketed entertainment events require the development of both a ticketing strategy and a marketing plan. Unfortunately, smaller venues don’t have access to that knowledge base. Often instead, […]
Event Ticketing Strategies: Variable Pricing
Entertainment event ticketing strategies have undergone significant changes in recent years, with the rise of new technologies and changing consumer behavior. Variable ticket pricing strategies are the industry standard for event ticketing today. While many venues continue to use one price for specific tickets throughout their sales, more schooled venues use variable pricing tactics in […]
Festival Sponsorship: A Unique Type of Event Sponsorship
Unlike other types of event sponsorship, festival sponsorship has many unique challenges and opportunities in gaining sponsors and providing them with great sponsorship assets. Unlike venues or concert tours or series, festivals have a very limited lifespan and most take place only once a year and are subject to bad weather, road closures and other […]
Festival Production: Why Use an Event App?
If you are a festival planner or are heavily involved in the festival production planning process, you understand that you need a mobile Internet presence and strategy. To some that’s a responsive event website and a Facebook event page. They are certainly important components of any festival’s online strategy but consider this. We are living […]
Get Event Sponsorship Brands Using Good Data
We live in an age where data is easily accessible for anyone who is interested in utilizing it to procure event sponsorship. Anyone with a computer or smartphone can now access data about how well their social media page is doing, the demographics of who is interested in that page, how much time they spend […]
Planning a Festival: Use a Good Timeline
Planning a festival and handling all the issues involved in producing a festival is no easy task. With vendors, entertainers, sponsors, and community members, there are a lot of issues to keep track of to ensure a smooth day or weekend of entertainment. In this blog, we will walk you through the process of music […]
Why Use Offline Event Promotion Channels: Part Two?
This week I continue my discussion of using offline event promotion ideas. In Part One we discussed the importance of targeting specific audiences for your event marketing efforts. No matter whether you are using offline or online channels, the importance of targeting cannot be overstated. Part one addressed radio, television, media partners, event flyers and […]
Using Offline Marketing for Event Promotion: Part One
It’s a common misconception that offline marketing is no longer relevant for event promotion in today’s digital world. Nothing could be further from the truth. If you’re looking to promote your live music event, offline marketing channels are a great way to get the word out about your upcoming concert or festival. Offline event marketing […]
How to Promote Your Live Event: The Importance of a Dedicated Website
A dedicated event website is one of the most effective ways to promote your live event. It allows you to provide potential attendees with all of the information they need to make their decision. It also gives you a platform to capture leads that can be converted into ticket sales. Whether you’re hosting a festival, […]
Live Entertainment and 3D Audio: Where Is It Heading?
As a full-service live entertainment agency, TSE provides local production along with its other services. For that reason, we like to stay on top of music trends that impact the production of live entertainment events. One trend in the music industry we are following is the explosion in spatial audio recordings taking place. Spatial Audio […]
Event Sponsorship: How to Get a Sponsor
Event sponsorship marketing is all about “how to get a sponsor” for a venue, concert, festival, fair, corporate, fundraising, or other types of events. It’s a great option for increasing revenue to support your next live entertainment event. More than that, getting the right brand to sponsor your event can also help increase attendance. Having […]
Event Music: Music Licensing Facts
Do you have event music at your nightclub, corporate function, fair or festival? Then you need to license it. It’s that simple. Actually, it isn’t in the United States. More about that later. Even private parties are not exempt unless they fit the definition of a private event when it comes to the need for […]
7 Event Marketing Strategies for Your Next Concert Promotion
Why is event marketing important? The answer is simple: because it works. Event marketing is an important part of the music industry. It has been proven to increase ticket sales and online traffic, while also increasing awareness of your brand. Live event marketing can be done by sending out a press release, creating a website […]
Outdoor Event Production: 5 Critical Safety Concerns
As the pandemic recedes and the weather warms, outdoor concerts, festival, and fairs are back. For those involved in outdoor event production and promotion, it can’t come soon enough. Our focus can return to safety issues beyond Covid protection. Outdoor events have certain safety issues that indoor venues don’t have. The reason for this is […]
Event Ticketing Strategy: 4 Tactics to Sell Out
The right event ticketing strategy is critical when you want to sell out an event. Live entertainment companies put a lot of thought into their ticketing approach. Their goal is to both sell out the venue while making the best profit margin. Doing both ultimately comes down to analyzing consumer behavior. Every fan has an […]
Festival Production: Leveraging the Fan Experience
Why are concert and festival production teams increasingly paying attention to the total fan experience? The answer is that a better fan experience means that the promoter or event organizer will see more: Brand Awareness Fan Loyalty Revenue Opportunities Any entertainment agency that provides concert or festival production services knows that one of the critical […]
Outdoor Music Festival or Concert Insurance: Part One
Planning an outdoor music festival or concert? An important item on your checklist, right after security and safety, should be insurance needs. Outdoor music festivals present additional concerns over indoor music concert venues. For one, they are directly exposed to weather events. They also may mean the set up of temporary structures such as stages, […]
Festival and Event Sponsors: When To Reach Out
Festival and Event Sponsors are an essential part of the success of any event. Developing those sponsorships is key to producing and growing successful festival or events. They can help you generate needed revenue and help take your event to the next level by providing the funds to make your event more amazing. Sponsorships can […]
Keys to Festival and Event Sponsorship Development
Festival and Event sponsorship development should be a key focus in creating a successful festival, fair or other type of entertainment event. Successful sponsorship sales can help with budget needs; local, regional or national exposure; building credibility with attendees and your community; while fostering new business relationships. Many of those will turn into long term […]
Virtual Entertainment Solutions You Should Know This 2021
We can all agree that 2020 was one hell of a rollercoaster. But despite its doom and gloom, some trends emerged to adapt to the sudden change in people’s lifestyles. And with that, one of the biggest trends dominating 2021 is online entertainment. Because of the social restrictions due to the COVID-19 pandemic, public gatherings […]
How to Book a Band for Your School Reunion Party: Our Guide
Organizing a school reunion party can be quite stressful. The last thing you want to do is to let down people who you haven’t seen in years. One of the most difficult aspects of organizing a reunion is booking the entertainment for the event. When it comes to entertainment for your school reunion party, it’s […]
All In: 3 Fun Tricks to Throw a Successful Casino-Themed Party
When it comes to exploring unique party ideas, setting up a casino-inspired event is sure to offer an unforgettable experience for you and your guests. All the glitz and glamour may seem like a pipe dream, but you don’t need to head to Las Vegas to let loose. You can put all your cards on […]
Festival Sponsorship Sales: A Path Taken
Festival sponsorship sales runs the whole gamut from large multi-day national festivals to small one-day community festivals. The former finds it relatively easy to find national brand sponsors while the latter will have difficulty attracting national brands for sponsorships. They depend on local sponsors for most if not all their festival sponsorship sales. That brings […]
The Perfect Party Checklist: Everything you Need For a Good Time
Whether it’s a reunion, wedding, anniversary, or birthday party, it’s never too early to plan ahead. If you want to host a unique gathering sooner rather than later, you can, as long as you follow a few guidelines. Check-off all of the essentials for throwing the perfect party! Perfect Party Checklist: The Essentials for a […]
Magic to Your Event: What to Know About 4 Types of Magicians
The right events require the right performers that reinforce the theme and ambiance an event planner wants to accomplish. In some cases, the entertainment acts you hire are the main event for the occasion. This is why it’s vital to know everything you can about the talent you’re about to partner with. Dealing with magicians […]
Fun Things You Need in Order to Throw the Perfect Party
Throwing a party is always a lot of fun. However, planning the event can get pretty hectic if not downright stressful— especially if you’re looking to pull off the perfect party. Who doesn’t want to throw a bash that’s enjoyable and memorable for all the right reasons? Everyone wants to be a fantastic host and […]
4 Great Reasons to Choose Live Music for Your Wedding
Whether you realize it or not, music plays an integral role in many aspects of our lives. From work to play, you practically hear it everywhere. This is especially applicable when it comes to live events such as weddings—events where music should never be underestimated. It is through music that a wedding can go from […]
Wedding Planning Tips: Ideas Your Guests Will Love PT. 2
When you’re planning your wedding, one of your biggest priorities is to ensure that everyone invited to your celebration is having the time of their lives. Besides it being a momentous milestone, your wedding is an intimate gathering of your loved ones with whom you want to share this memory with. In our previous article, […]
How Corporate Event Entertainment Contributes to Success
Corporate events can take quite a bit of preparation and resources, so making the most of them is crucial. One of the key parts often lost to oversight is the entertainment. You may not realize that the entertainment you have at the next corporate event you hold can make or break the entire thing. Here […]
3 Essential Tips on Matching Your Music To Your Wedding’s Theme
There are so many layers you need to consider when you’re planning your dream wedding. Besides the physical variables such as your wedding dress, the color scheme, your venue, the lighting, and the food, some factors will help make your wedding even more memorable. One of the most vital aspects of a wedding is the […]
3 Factors to Consider for the Perfect Live Music for Your Event
Despite the hundreds of music genres out there, we can all agree that we appreciate music. At home or at work, music can be listened to anywhere. That being said, live music can take that experience to a whole new level. Nothing beats listening to the raw sounds produced on stage. However, plenty of planning […]
6 Crucial Questions to Ask A Venue Before Hiring A Band
Planning a wedding is extremely rewarding and stressful at the same time. Many couples often cannot comprehend how wedding planners manage to get it all done. Choosing the right cake, picking the best venue for the celebration will require time and effort, not to mention attention to your budget! The same goes when looking for […]
The Ultimate Checklist for Booking a Wedding Band
When planning a wedding, one of the most important things to go over is hiring live entertainment. A good performer sets the vibe for your reception, especially when it’s time to let loose and have fun with your friends and family. You wouldn’t want to hire a wedding band that presents a lackluster performance during […]
Wedding Entertainment: From Boyz II Men to Beatlemania64 A COVID Ride Like Never Before
In July of 2019, pre-COVID, a gentleman came to TSE Entertainment in search of two bands for his outdoor wedding entertainment in Nantucket, MA on September 19, 2020. Little did he & I know the ride that lay ahead over the next 14 months. First was the task of convincing the client that TSE was […]
Rockin’ The Ranch Fundraising Concert: Staying Relevant in a Pandemic
TSE is pleased to be working with Calitone Music of Bakersfield, California that is producing Rockin’ The Ranch, a private social distancing fundraising concert. The concert event is a fundraiser for Kern County FFA (a chapter of the Future Farmers of America). Artists, promoters, live music venues, talent buyers, booking agencies, and production firms are […]
Fair Production During a Pandemic: It’s UnFair in Weber County, Utah
It may seem unfair. That because it really is in Weber County, Utah. Weber County, replaced its county fair with a county “UnFair.” The Weber County Fair is held each year at the Golden Spike Event Center in Ogden, Utah. Situated in the heart of Weber County, the Weber County Fairgrounds is comprised of 141+ […]
A Model for Outdoor Concert Venues During the Pandemic
If you are lucky enough to have access to a baseball stadium, you may have one of the better outdoor concert venues to bring back live entertainment. The recent 4th of July Concert, featuring Stuart Granger at the Round Rock Express Dell Diamond Stadium in Round Rock, Texas may show us one way. Live music […]
25 Years of Festival Entertainment Booking for Independence Day
TSE Entertainment is privileged to be working with the Baytown, Texas’ Parks and Recreation Department once again with booking their entertainment for this free festival. This two-day Independence Day Celebration festival is Baytown’s way of saying “Happy Birthday America.” This year’s event will take place Friday, July 3, and Saturday, July 4, at Bicentennial Park […]