entertainment sponsorships

What Brands Look for In Potential Entertainment Sponsorships

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As a venue owner or event organizer, you are constantly seeking ways to attract more patrons and create memorable experiences for your audience. One effective way to achieve this is by securing entertainment sponsorships from brands looking to expand their reach and connect with potential customers at entertainment events. However, attracting sponsorship can be a daunting task without understanding what brands are truly looking for in a partnership. In this blog post, we will delve into the key factors that play a crucial role in brands’ decision-making process when it comes to sponsoring entertainment events. With this knowledge, you will be able to craft irresistible sponsorship proposals and secure partnerships that benefit both parties involved.

Introduction to the importance of entertainment sponsorships for entertainment events

event sponsorship benefitsIn the world of entertainment events, sponsorship is the backbone that keeps the industry thriving. The development of sponsorship is a critical element in ensuring the success of any entertainment event. Without sponsorship, events may struggle to secure funding, and the quality of the event may suffer as a result. Entertainment event sponsorship allows companies to connect with their target audience in a memorable and engaging way. Sponsors gain exposure to a large audience while event organizers secure the resources needed to create an unforgettable experience. Sponsors also add credibility to an entertainment event. Brands can also help publicize the event through their fans and business relationships. In short, entertainment event sponsorship provides mutual benefits for both companies and event organizers alike.



Explanation of what brands are looking for in a potential event sponsorship

As the competition for sponsorships intensifies, it’s important for event organizers to understand what brands are searching for in a potential event sponsorship. First and foremost, sponsors are looking for alignment between their brand and the event. This means that the event’s audience and values should align with the potential sponsor’s target demographic and mission. Additionally, sponsors want to see a clear and effective marketing plan that outlines how their brand will be promoted and showcased throughout the event. The sponsoring company will also evaluate the event’s potential for exposure and media coverage. It’s crucial that the event provides opportunities for the sponsor to connect with attendees in a meaningful and ongoing way, such as through interactive experiences and activations. Lastly, it’s important that the event provides an engaging and positive experience for attendees, as they will associate that experience with the sponsor’s brand. By understanding what brands are looking for in a potential event sponsorship, event organizers can better position themselves to secure successful partnerships.

Audience Relevance – How to ensure your event aligns with a brand’s target audience

When it comes to planning an event and sponsorship development, one of the most important things to consider is the target audience. Ensuring that your event aligns with the interests and demographics of the brand’s ideal customer can make all the difference in the overall success of the event. To do this, it’s crucial to research the potential sponsoring brand’s target audience thoroughly. This means analyzing their buying habits, preferences, and values to create an experience that resonates with them on a deeper level. By taking the time to truly understand the brand’s target audience, you can create event sponsorship assets that not only meet their expectations but also exceeds them, leaving a lasting impression on attendees and maximizing the ROI for the brand.

Brand Identity – Highlighting the importance of brand values and how they play into selecting event sponsorships

Developing a strong brand identity is crucial for any business looking to stand out from the competition. Brand values, such as integrity, innovation, and customer satisfaction, form the foundation of a company’s identity. These values not only dictate how a brand communicates with its target audience but also play a critical role in selecting appropriate event sponsorships. By carefully researching and selecting events that align with brand values, companies can maximize their exposure and increase their brand’s reputation. A strong brand identity enables businesses to connect with their audience on a deeper level, ensuring long-term success in a highly competitive marketplace. Being connected with outstanding entertainment events helps brands build that strong identity.

Return on Investment – Ways to prove to brands that their investment will be worth it

When it comes to convincing brands to invest in an event, a major selling point is being able to prove a strong return on investment. It’s not enough to simply make promises; brands want to see concrete evidence that their investment will be worthwhile. Fortunately, there are a number of ways to demonstrate ROI that will put any brand’s concerns to rest. For example, using data analytics can provide valuable insights into consumer behavior and the effectiveness of sponsorship assets and activations, while social media metrics can show the reach and engagement of a sponsorship asset and campaign. By utilizing these and other methods, we can offer brands assurance that their investment in our event will be a smart and profitable decision.

Creative Collaborations – How to create unique partnerships between brands and entertainment events

entertainment sponsorshipIn today’s competitive market, brands are constantly seeking new and innovative ways to connect with their target audience. One strategy that has become increasingly popular is entertainment sponsorships. By collaborating with events that align with their brand values and messaging, companies can create a unique and memorable experience for their customers. But how can you ensure your partnership stands out amongst the sea of other sponsorships? It all comes down to creativity. By thinking outside the box and considering unconventional collaborations, brands can unlock countless opportunities for new and exciting partnerships. From themed activations to experiential marketing campaigns, the possibilities are endless. The key is to approach the relationship with an open mind and a willingness to take risks. With the right approach, creative collaborations can be a game-changer for both brands and events. You can find examples of notable festival sponsorships assets in this two-part blog: Important Festival Sponsorship Assets.

Real-Life Examples – Successful brand-event partnerships

Business-event partnerships can be a successful strategy for companies looking to increase their audience engagement and build brand awareness. One noteworthy example of this is the partnership between entertainment giant, Cirque du Soleil, and fashion retailer, Holt Renfrew. The two companies teamed up to create a unique event that showcased the clothing line of Holt Renfrew in a theatrical performance by Cirque du Soleil. The result was a mesmerizing display of fashion and art that captivated the audience and prompted strong engagement by the audience with the brand.

Another successful partnership was between food delivery service, Grubhub, and the State Fair of Texas. By offering exclusive discounts and promotions during the event, Grubhub was able to reach a large audience and capitalize on the popularity of the fair. These examples demonstrate how a well-executed brand-event partnership can be a win-win for both parties involved and highlight the importance of strategic collaboration and creativity in creating successful brand activations.

Tips for Approaching Brands – Practical advice for event organizers on how to reach out and pitch to potential sponsors

As an event organizer, landing a sponsor can be a game-changer. But approaching brands can be intimidating, especially if you’re not sure where to start. Luckily, with TSE Entertainment’s sponsorship service, you can get years of practical knowledge and experience in approaching brands.

The first and foremost step is to research and find brands that align with an event’s values and target audience. Then, craft a personalized pitch that showcases the benefits of sponsoring your event, such as increased brand exposure to attendees at fairs, festivals, and concerts. Finally, be persistent but respectful in your follow-ups. With these tips, you can confidently approach brands and secure the sponsorship your event deserves or let pros like TSE’s Sponsorship team do that for you.


In conclusion, a successful brand-event collaboration yields mutual benefits for both parties. Clearly, such a collaboration is not an easy feat, and that’s where TSE entertainment’s sponsorship team comes into the picture. Working with an experienced team can ensure seamless execution and alignment of goals. Remember the key to a successful collaboration is identifying shared interests and values that are aligned with the brand’s strategy.

By collaborating with an event, a brand can gain access to a wider audience, increased brand recognition, and association with a popular event. On the other hand, an event that partners with a brand can benefit from additional funding, increased event credibility, marketing support, and exposure to the brand’s existing customer base. It’s a win-win situation. Ultimately, a successful brand-event collaboration is more than just a marketing tactic; it’s a strategic partnership that can deliver long-term benefits.

In conclusion, sponsorship is a crucial aspect of successful entertainment events. Brands are constantly on the lookout for opportunities to connect with their target audience and reinforce their brand identity. To ensure a successful sponsorship partnership, event organizers must focus on audience relevance, brand identity, return on investment, and creative collaborations.

Our industry experts have provided practical tips and real-life examples to guide you in creating mutually beneficial partnerships between brands and events. Remember that approaching brands with a well-crafted pitch and showing them the potential return on investment is key in securing sponsorships. So why wait? Let TSE’s experienced team help you take your event to the next level and secure those valuable sponsorship dollars. Trust us to deliver results, as we have done for countless satisfied clients in the past. Don’t miss out on this opportunity to grow your event through strategic brand collaborations. Contact us today to get started!

Related Posts:

Fair and Festival Sponsorship: Why Many Get It Wrong!

Keys to Festival and Event Sponsorship Development

About the author

Picture of Robert M. Brecht, PhD.

Robert M. Brecht, PhD.

Doctor Bob brings a diverse background in production, marketing, and business management to his position as Managing Partner of TSE Entertainment. His responsibilities include overseeing TSE’s services other than talent booking. He also manages the marketing and business operations side of TSE.
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