Concert - Tour Promotion

TSE Entertainment assists concert producers and promoters who would like assistance with the promotion side of putting on a successful concert or tour. TSE’s services vary from consulting on planning and implementation issues all the way to managing the carrying out of local production and marketing plans from concept, creative and placement. There are two broad areas or ways in which TSE helps those who are putting on concerts or tours.

  1. Consulting:

    TSE staff will help the primary producer/promoter with building a business and marketing plan and budget for the concert event or tour. TSE will help the producer research potential audience demographics; costs for performers, local production and ancillary services and products needed for the event or tour. Our services in this case n advisor to the concert promoter.

  1. Project Management:

    Should the concert producer desire, TSE will take on the project management of the many facets with both putting on a concert and promoting it. Besides booking the entertainers, TSE can manage all the logistics and marketing for such events. These tasks include such things as:

    • Venue communications and coordination (point of contact)
    • Arranging all air and ground transportation
    • Load in and set up
    • Tear down and load out
    • Vendor logistics and coordination.
    • Implementing promotion plan using
      • Targeted local advertising
      • Non-traditional advertising
      • Media buying
      • Website development
      • Digital advertising
      • Media packet/press kit
      • Public relations

You can also just give us a call at 800-765-8203 between 9:00 AM to 6:00 PM CST Monday to Friday

During 9:00 A.M. to 6:00 P.M. CST Monday to Friday only

What are you waiting for? You won’t regret it.
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  1. Local Production Assistance:

    Besides promotion services, TSE offers a comprehensive set of concert support services. These include:

    • Negotiation of technical and hospitality riders
    • Fulfillment of hospitality and technical riders
    • Determine and acquire the equipment/ backline needs for the performance
    • Determine lighting and sounds requirements and acquire for the performance
    • Put into place the resources needed for local transportation and hospitality requirements for performers
    • VIP concierge services
    • Advancing the show with venue
    • Providing on-site production and logistical support during load in, sound check, performance and load out.

For a full listing of our concert support services see our Concert Support Services Page.
We do as much or a little as you want. We become part of your team. Now imagine all the meetings, phone calls, emails, texts that are needed to assure a smoothly run show from pre-planning, promotion to the performance itself. Do you really want to do that?

Let TSE do it and give you the peace of mind knowing that your gig is being run by a professional entertainment agency that has been doing it for over four decades. Let our four plus decades of experience and knowledge work for you. You will learn firsthand that TSE stands behind its services.

Tour Promotion & Production Services

TSE Entertainment also assists with arranging concert tours for bands, entertainers and their tour promoters. Our services are similar to that described for promoting a specific concert but are expanded to cover multiple venues and the services needed to make a successful tour happen. Our services include some or all of the following services:

Tour Production Services:

  • Determine the needs of the tour – planning & advancing
    • Equipment / backline
    • Light/Sound production quality
    • Transportation
    • Determine the needs of the tour – implementation & on tour
    • Equipment / backline
    • Light/Sound production quality
    • Transportation
  • Advancing of each show with each respective venue
  • Procurement of safe pyro/production elements for tour as requested
  • Assist in the booking and routing of tour as requested
  • Provide valuable feedback when requested
  • General budgeting ( P&L ) for Tour production/travel/etc.
  • Assisting with tour specific merchandise and procurement/sourcing
  • Leveraging of additional personnel/staff for on tour needs
  • Leveraging of existing contacts in the live entertainment industry (agencies, buyers, venues)


Tour Promotion Services:

TSE’s tour promotion services will vary depending on the specific promotion strategies that are selected by its client. These promotion strategies include rental and self-promotion; co-promotion with venues; or outright sales of the performance with guarantee or backend structured contracts.

  • Assisting in the development of Tour marketing collaterals/brand
  • Provide feedback on creative for Tour
  • Provide feedback on branding of Tour
  • Provide feedback on merchandise pricing and design
  • Provide ticketing feedback and scaling for successful ticket sales
  • Booking and routing of Tour based on guidelines set by client (venue size, mileage, .etc)
  • Negotiation of all deal points between client and venue
  • Advancing the ticketing/sales needs with venue box office manager to ensure proper on sale
  • Creation of Tour marketing budget
  • Creation of Tour marketing plan per market
  • Media Buying and placement per market
  • Local market research (radio stations, influencers, etc.)
  • Direct management and purchasing of social media advertising – with billing invoiced to TSE
  • Creation of any PR elements (press releases, FAQ, etc.)
  • Pitching of advance media/interviews with local radio stations/media outlets
  • Be an overall advocate for Tour on behalf of client

As with our individual concert promotion services, TSE will work as part of the client’s team, doing as much or as little as the band or tour promoter needs. As with anything we do, we will commit to excellence and the development of long-term relationships built on trust and transparency. Email us or give us a call to discuss your concert promotion or tour promotion needs.