Is Your Festival, Fair, or Venue Eligible for Event Sponsorship Funding?
TSE Entertainment gets a lot of requests and calls about fair, venue or festival event sponsorship. That’s great since event sponsorship development is what we do. There are a few things a sponsorship seller will want to know about your event before you ever get close to the point of cashing that first big check. […]
Fair and Festival Sponsorship: Why Many Get It Wrong!
The following is the opinion of Robert M. Brecht, Ph.D., Managing Partner of TSE Entertainment. When it comes to fair and festival sponsorship development, many fairs and festivals struggle to find sponsors for their events. Respondents to a survey of members of the Texas Festivals and Events Association clearly indicated that the two biggest challenges […]
Important Festival Sponsorship Assets: Part 2
3 Steps to Selling Out Entertainment Events: Part 3Festival Sponsorship assets are the benefits sponsors will receive as a result of purchasing a sponsorship asset at a festival or other event. The event sponsorship asset inventory is all the potential ways sponsors can engage with attendees to enhance their brand. Activations are the activities that […]
7 Important Festival Sponsorship Assets
Whether your festival is a local event that targets a small, close-knit audience or a regional, national, or even international festival that brings in hundreds of thousands of people, developing festival sponsorship assets should be part of your plan. Fortunately, festivals provide a multitude of potential sponsorship assets. Both potential sponsors and festival/event organizers are […]
Festival Sponsorship: A Unique Type of Event Sponsorship
Unlike other types of event sponsorship, festival sponsorship has many unique challenges and opportunities in gaining sponsors and providing them with great sponsorship assets. Unlike venues or concert tours or series, festivals have a very limited lifespan and most take place only once a year and are subject to bad weather, road closures and other […]
Get Event Sponsorship Brands Using Good Data
We live in an age where data is easily accessible for anyone who is interested in utilizing it to procure event sponsorship. Anyone with a computer or smartphone can now access data about how well their social media page is doing, the demographics of who is interested in that page, how much time they spend […]
Event Sponsorship: How to Get a Sponsor
Event sponsorship marketing is all about “how to get a sponsor” for a venue, concert, festival, fair, corporate, fundraising, or other types of events. It’s a great option for increasing revenue to support your next live entertainment event. More than that, getting the right brand to sponsor your event can also help increase attendance. Having […]
Festival and Event Sponsors: When To Reach Out
Festival and Event Sponsors are an essential part of the success of any event. Developing those sponsorships is key to producing and growing successful festival or events. They can help you generate needed revenue and help take your event to the next level by providing the funds to make your event more amazing. Sponsorships can […]
Keys to Festival and Event Sponsorship Development
Festival and Event sponsorship development should be a key focus in creating a successful festival, fair or other type of entertainment event. Successful sponsorship sales can help with budget needs; local, regional or national exposure; building credibility with attendees and your community; while fostering new business relationships. Many of those will turn into long term […]
Festival Sponsorship Sales: A Path Taken
Festival sponsorship sales runs the whole gamut from large multi-day national festivals to small one-day community festivals. The former finds it relatively easy to find national brand sponsors while the latter will have difficulty attracting national brands for sponsorships. They depend on local sponsors for most if not all their festival sponsorship sales. That brings […]
