country music booking for corporate events, corporate entertainment,

Booking Country Music for Corporate Events: Martina McBride and Maddie & Tae

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HOT! HOT! HOT! This time of year is on fire with regards to booking country music entertainment for corporate events. When someone planning a corporate event calls looking for an act, they may have something very different in mind than the next corporate talent buyer. Some want a national act; some want a high energy cover band; some want an up-and-coming original artist; while others want a tribute act, etc. Needs and wants vary greatly in this business. In Texas, whether it be a big city such as Houston, Austin, Dallas/Ft. Worth, San Antonio, or El Paso, or a smaller town like Bay City, Matagorda, Rosenberg, Montgomery, or Aransas Pass, a large portion of corporate events center their entertainment around booking country music.

Two recent successful country music corporate events TSE Entertainment booked were both CMA award-winning female artists.
Maddie & Tae headlined Jordan Ranch’s “Better Out West Fest” event hosted by Johnson Development Corporation in Fulshear, TX on Saturday, April 21st, 2018.
Martina McBride played back-to-back nights for P.E.R.A. Club’s Annual Steak Fry Concert in Tempe, AZ on Friday & Saturday, April 27th & 28th, 2018.

Booking corporate entertainment events, booking country music for corporate events
Maddie and Tae at Jordan Ranch

Jordan Ranch is a master-planned community just outside of Houston, TX. Johnson Development Corp. wanted to put on an event that highlighted how this community is not only about building the highest quality homes but really focuses on celebrating a family’s quality of life. In addition to featuring model homes, “Better Out West Fest” had beer and barbecue, face painters, bouncy houses, a rock-climbing wall, a mechanical bull, a zip line, obstacle courses, and much more. While TSE Entertainment handled booking the country music entertainment along with all other concert support services for this corporate event, AtG Productions handled all of the other featured recreation activities as well as all of the other details of such a large corporate event. Concert support services provided by TSE Entertainment for Jordan Ranch’s event were turn key; included staging, sound, lighting, artist transportation, green room needs, hotel rooms and meals for the event. Many buyers already have entertainment booked, but only need concert support services. We provide these individually as well.

Up and coming artist out of Nashville, the Jay Allen Band, put on one hell of an opening act! This kid has a story to tell the moment he hits that first note on stage. To read more of his incredible story click here. With Maddie and Tae up next, these ladies did NOT disappoint. Maddie was back on her home turf where she grew up. Her whole family was in the audience along with her childhood friends to see their hometown hero prove why she is now a superstar. These girls, like Jay Allen, have a story to tell. The result of this event was a success according to Johnson Development and were added to the long list of satisfied customers of TSE.

booking corporate entertainment, booking country music for coporate events
Martina McBride at PERA Club

The PERA Club (short for Project Employees Recreation Association) is a private country club for employees and families of the Salt River Project (SRP). This is the main water and power utility company in Phoenix and surrounding cities. Every year they host the Annual Steak Fry to celebrate the hard work of their employees. Each employee gets 2 free tickets plus the option to buy 2 more for other family members or friends. Because the event has grown to be such a huge success, they now host a two-night event to properly service and celebrate everyone. TSE Entertainment has been booking country music entertainment for this corporate event for the past 16 years. This year it was Martina McBride, and the long-time infamous house band Second Shift. Both put on fabulous performances. Martina did not fall short of sending her message to empower girls and women. And did I mention, she still looks absolutely stunning after 25+ years on the road. Here is a list of years past artists we have provided for PERA Club:

● 2002 Ronnie Milsap, Johnny Lee
● 2003 Dan Seals, Earl Thomas Conley, Jessica Andrews
● 2004 Collin Ray, Doug Supernaw, Second Shift Band
● 2005 Marshall Tucker Band, Doug Stone, Second Shift Band
● 2006 Joe Diffie, Chely Wright, Second Shift Band
● 2007 John Michael Montgomery, Second Shift Band
● 2008 Diamond Rio, Second Shift Band
● 2009 Sawyer Brown, Second Shift Band
● 2010 Jo Dee Messina, Second Shift Band
● 2011 Lee Ann Womack, Second Shift Band
● 2012 Joe Nichols, Second Shift Band
● 2013 Travis Tritt, Second Shift Band
● 2014 LeAnn Rimes, Second Shift Band
● 2015 Clay Walker, Second Shift Band
● 2016 Dwight Yoakam, Lucie Silvas
● 2017 Clint Black, Hailey Whitters

Another long-time constant in this event is Marsha Beat, the Valley PERA Supervisor. She is the individual behind the operation that makes this event fly. She coordinates all of the logistics of this event from personnel to equipment, tables, and chairs, to rider requirements of the artist to meet and greet, etc. She is probably one of the hardest working individuals I have ever had the pleasure of working with. PERA Club is in the midst of new construction, so we are excited to see what 2019 has in store.

Booking Country Music for Corporate Events Is Not All We Do

Corporate Events are one of the favorite booking activities for TSE. We don’t just book country music for these events, but any genre that fits the corporate occasion. Our roster of cover – function bands take any corporate affair to the next level. Their music of songs that people know keep people dancing and enjoying themselves all evening. We also supply whatever concert support services are needed by corporate talent buyers.
Whether it’s a big or intimate corporate occasion, TSE can book the entertainment that fits your entertainment needs, budget and theme. After all, we’ve been doing it since 1975.

About the author

Picture of Glenda Black

Glenda Black

Glenda is a go-getter. She accomplishes long-term relationships through being transparent, highly accessible, friendly, flexible, & an extremely hard worker. She not only saves our clients money but also saves them time & headaches. And she’s an Aggie-Class of 2000.
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