Artist Frequently Asked Questions (F.A.Q.)
When do I need a booking Agent?
Prior to looking for a booking agent, artists need to experience booking their own gigs and selling out their own local shows. You should be at the top of your game both musically and as a performer. It’s hard to blow your own horn. When you are ready, let TSE do it for you as your number one cheerleader. You must have your own following and now want to expand to the next level, including out-of-town and bigger venues.
Will TSE work with an unsigned or emerging band or solo artists?
TSE is always looking for that diamond in the rough who will be the next big act. That said; TSE is looking to be the RA (responsible agent) for artists who are committed to doing the work necessary to emerge on the big stage. For those dedicated artists who have the talent, showmanship and creative ability, TSE will help them progress in their careers and raise their profile level in the music business. Only standouts acts should contact TSE.
What are the benefits of having TSE as my booking agency?
- TSE booking agents act as your promoter and can get you in venues you would never be able to book yourself. They believe in you and advocate on your behalf. The trust that venues have in them means they will listen to agents as to why you deserve to play at their venue.
- Taking the job of booking gigs off your shoulders allows you to focus on devising a better performance, building a bigger fan base, writing new songs and building your music career.
- TSE has a network of relationships with promoters and venues. That means better and bigger gigs for the artists they represent.
- Bigger venues mean bigger paychecks.
- Booking agencies like TSE book big name entertainment. That means that you could end up as a lead-in for a bigger name artist or band that could grow your fan base.
Why TSE as your booking agency?
Booking is just as much about having solid relationships with the bands as with the venues. At TSE, we really value our close relationships with our featured artists. They are part of our music “community” that we hope to grow together. Consider the following:Booking is just as much about having solid relationships with the bands as with the venues. At TSE, we really value our close relationships with our featured artists. They are part of our music “community” that we hope to grow together. Consider the following:
- TSE has been booking entertainers since 1975
- We have over 125 years of music business experience
- We are trusted by venues and entertainers alike
- We stand behind our services
What are some things we can do to interest TSE in being our booking agency?
- Know your local music scene
- Have a quality EPKHave an attractive Website under your own domain
- Have worked at developing a brand
- Have examples of your work, including songs and compilation video of your performances in different venues/genres
- Promote and document your gig numbers
- Use social media to promote shows and expand fan base
- Understand your market
- Network and make friends with other artists, promoters and your fans
What is an EPK and do I need one as an entertainer?
EPK stands for Electronic Press Kit. Physical press kits with hard copies have been replaced by the electronic press kit. An EPK is a promotional package in digital form. EPKs can include more information in a user-friendly format than physical press kits. An EPK is housed on the band’s website or our site for featured artists. A full EPK typically has the following components: It is intended to provide venues and promoters all the necessary information for marketing purposes and needed for a program. EPK stands for Electronic Press Kit. Physical press kits with hard copies have been replaced by the electronic press kit. An EPK is a promotional package in digital form. EPKs can include more information in a user-friendly format than physical press kits. An EPK is housed on the band’s website or our site for featured artists. A full EPK typically has the following components: It is intended to provide venues and promoters all the necessary information for marketing purposes and needed for a program.
- Backgrounder: This is a bio designed to attract a reader’s attention and communicates the genre and peek into their artistry and influences
- Music Samples: Should appeal to different audiences, promoter vs fans, etc.
- Gig Calendar: Should be updated regularly and shared with TSE’s artist booking platform calendar
- Photos: Can include headshots; band and promotional shots; CD cover art, etc.
- Videos: Give audiences a chance to watch your best live performances
- Your Sound/Lighting Equipment List: Gives venues a feel for how large a room it will handle
- Press Coverage: Show off any press coverage, including reviews, interviews and endorsements
- Your One Sheet: This distills the essential info into one single page
- Contact Information: Include your agents phone number
An EPK is what promoters, venues, and booking agents want to see before they book you. While your booking agent or one sheet may have opened the door, it’s the EPK that seals the deal. It’s an important piece of the booking process. Not having one is a sign that you are not committed to growing the number and importance of your gigs.
What can artists do to help their agent book more shows for them?
- Be friendly! If a venue or promoter has a good experience with a band or artist, they are much more likely to invite them back.
- Learn how to cultivate fans. Instead of sitting with friends or spouse during breaks, mingle with the audience, providing a personal touch that can build a relationship and create a new fan.
- Actively use social media sites to engage your fans and grow your base.
What should artists never do when working with a booking agent?
- Exaggerate their draw
- Be dishonest as to where they are in their career
- Lack commitment to work to grow their music careers
- Cancel gigs
- Go around the agency and book yourself after the agent spent time getting you into a venue in the first place
- Not show up on time
- Be unfriendly to fans and promoters
- Not use social media to grow their fan base and promote their events
- Act unprofessional during gigs and exchanges with promoters, venues, booking agents and fans
How many acts does TSE work with?
TSE tries to keep its “featured artist” group to a small number to allow for the personal service we believe is important to building their careers.
What do you look for in a band or artist?
- The “wow” factor: Acts that stand out and are unique. It’s talent, remembering that the live performance is as important as the music itself. It’s the complete package.
- The ability to write quality songs that stick in our head after the performance is over.
- A clear and realistic idea of who you are as a band and where you want to go.
How does it work financially?
TSE’s booking fee for bigger name entertainers is 10% for solely booking the show and passing the details on to the artist directly or to their manager or tour manager to handle the logistics. This fee may go higher when TSE gets involved with local artists and venues as well as coordinating logistics for the acts we book. TSE typically adds its fee to the artist’s asking price and is still able to get the artist more than they can get themselves. We are built around long-term relationships so it’s got to be a win-win situation for all parties. The fees for the services we provide are intended to give us the resources to help our talent realize their earning potential in the music business.