We Turn Your Event or Venue into a Sponsor Revenue Engine

TSE's full-service sponsorship sales system helps festivals, fairs, and venues secure paying brand partners — not just exposure.

50+ years of experience

5-Star Rated

Trusted by festivals, fairgrounds, & venues

montana lottery
hillsborough county fair
la crosse center
fortbend county fair
kerrville river festival

Talk to a Sponsorship Professional

(800) 765-8203

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Why Most Events Struggle to Close Sponsors

Lack of Knowledge of the Sponsorship Impact

Over-reliance on ticket sales for revenue.

Not Using Professionals

Using overworked staff with limited time or expertise to manage sponsor outreach.

Weak proposals

Not understanding today’s environment with using an outdated approach and not knowing what sponsors are looking for in a proposal.

Lack of Data

Using attendee numbers without audience data and ROI data for potential sponsors

Our Sponsorship Sales System

Step 1: Audit & Asset Inventor

We start by analyzing your event or venue’s full inventory of sponsorship opportunities — from signage, naming rights, and digital assets to unique onsite experiences. This reveals untapped value to form a strong sales foundation.

Step 2: Strategy & Value Proposition

We craft a sponsorship strategy that aligns your assets with brand goals. By connecting your audience insights with sponsor objectives, we ensure each package delivers measurable ROI and genuine engagement.

Step 3 Sponsorship Sales Process

Step 3: Prospecting & Outreach

Using our national network of brands and proven outreach methods, we contact qualified decision-makers. Every pitch highlights how your event or venue meets a sponsor’s marketing and audience alignment needs.

Step 4: Proposal & Negotiation

Our team designs compelling proposals that articulate deliverables, benefits, and impact. We negotiate terms that ensure mutual value, maximizing both your sponsorship revenue and brand satisfaction.

Step 5 Sponsorship Sales Process

Step 5: Activation & Reporting

We manage sponsor activations and ensure flawless execution on-site and online. Post-event, we deliver performance reports to showcase ROI and encourage renewals for future seasons.

Why TSE Entertainment?

End-to-end sales execution: from strategy to activation

Decades of experience in entertainment and live events

Deep network of national and regional brands

Transparent reporting and renewal strategy

Proven results increasing event ROI

Testimonials

Turn-Key Sponsorship Experience

Through these partnerships your event will benefit from increased exposure, greater credibility as well as additional funds to enhance your event or offset costs.

If you already have some sponsors, don’t worry. Our work is in addition to any sponsorships you may already have for your entertainment events.

Sample Work Products

Ready to Boost Your Event or Venue’s Sponsorship Revenue?

Let’s map out your sponsorship potential --- no cost, no pressure?

event sponsors, festival, concert, sponsored
Carly Sanzo

Securing Long-Term Event Sponsors

Introduction Event Sponsors create positive outcomes and offer key advantages for both parties involved. Whether you need brand collaborations for a venue, fair, or festival, event sponsors are crucial for increasing brand awareness, sustained funding, shared publicity, and credibility for your events. Individually, sponsors gain more brand recognition and awareness,

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Sponsorship sales money tree
Ray Massie

Sponsorship Sales: Having the Right Answer

“I can achieve the same thing without buying your sponsorship,” the sponsorship prospect told an event sponsorship sales manager last week. If those words came from your prospect what would your next words be? Second thought, how would your sponsorship opportunity look if it was put through this kind of

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Laurel Essick

Creating Custom Sponsorship Opportunities for Local Businesses

Introduction: Look to local businesses for sponsorship opportunities. Local businesses are a vital aspect of many communities; they create jobs, give character to the community, and boost local economies. Partnering with local businesses will allow the event to bring the focus to increasing engagement with the community and directly target

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Sponsorship sales money tree
Ray Massie

Sponsorship Sales: Tips From a Pro

It’s Christmas in March: Event Sponsorship Budgeting Season Is Here I love selling at this time of year. Lock the doors, put up the “Do Not Disturb” sign, and let me focus—because it’s sponsorship sales budgeting season. This is one of only two windows of opportunities each year to pitch

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event sponsorship, brands event sponsorship,
Robert M. Brecht, PhD.

Event Sponsorship: Addressing the Industry Perspective

Entertainment venues and organizers are on a constant lookout for new event sponsorship opportunities for their entertainment events. Many employ sponsorship companies like TSE Entertainment to do sponsorship sales and help them attract regional and national brands to their entertainment venue or to specific events.  Others depend on their own

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valuing sponsorship assets
admin

Maximizing Returns: Valuing Sponsorship Assets Effectively

This article delves into the complexities of venue sponsorships and sponsorship assets management, providing industry professionals with the insights needed to elevate their approach to sponsorship development and asset valuation. By exploring these areas in depth, organizers and promoters can craft sponsorship packages that not only meet but exceed the

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event sponsorship handshake
Ray Massie

Venue or Festival Sponsorship Development: Thoughts from a Pro

July means summer is here in full force.  It also means the two most critical moments for your sponsorship success are at hand. Building a successful entertainment venue or festival sponsorship program in less than 10 weeks is very difficult.  Yet that time frame is when most events start to

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admin

Strategies for Boosting Event Sponsorship Sales

In the world of events, sponsorship sales are a critical lifeline. They provide the financial backbone that makes events possible. But securing event sponsorships is no easy task. It requires a strategic approach, a deep understanding of the market, and a knack for building relationships. That’s why it’s important to

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Sponsorship Assets Unleashed: Engaging Ideas for Festivals & Performance Venues

Set within the heartbeat of one of today’s most dynamic industries, event sponsorships have evolved from mere financial backing to powerful experiential storytelling. This shift requires organizers and sponsors alike to reimagine their sponsorship assets, transforming them into authentic engagement opportunities. Whether the stage is set for an intimate gathering

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Robert M. Brecht, PhD.

What Brands Look for In Potential Entertainment Sponsorships

As a venue owner or event organizer, you are constantly seeking ways to attract more patrons and create memorable experiences for your audience. One effective way to achieve this is by securing entertainment sponsorships from brands looking to expand their reach and connect with potential customers at entertainment events. However,

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fair or festival sponsorship event
Robert M. Brecht, PhD.

Fair and Festival Sponsorship: Why Many Get It Wrong!

The following is the opinion of Robert M. Brecht, Ph.D., Managing Partner of TSE Entertainment. When it comes to fair and festival sponsorship development, many fairs and festivals struggle to find sponsors for their events. Respondents to a survey of members of the Texas Festivals and Events Association clearly indicated

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festival sponsorship assets
Robert M. Brecht, PhD.

Important Festival Sponsorship Assets: Part 2

3 Steps to Selling Out Entertainment Events: Part 3Festival Sponsorship assets are the benefits sponsors will receive as a result of purchasing a sponsorship asset at a festival or other event. The event sponsorship asset inventory is all the potential ways sponsors can engage with attendees to enhance their brand.

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Robert M. Brecht, PhD.

7 Important Festival Sponsorship Assets

Whether your festival is a local event that targets a small, close-knit audience or a regional, national, or even international festival that brings in hundreds of thousands of people, developing festival sponsorship assets should be part of your plan. Fortunately, festivals provide a multitude of potential sponsorship assets. Both potential

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Robert M. Brecht, PhD.

Festival Sponsorship: A Unique Type of Event Sponsorship

Unlike other types of event sponsorship, festival sponsorship has many unique challenges and opportunities in gaining sponsors and providing them with great sponsorship assets. Unlike venues or concert tours or series, festivals have a very limited lifespan and most take place only once a year and are subject to bad

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