Securing Long-Term Event Sponsors
Introduction Event Sponsors create positive outcomes and offer key advantages for both parties involved. Whether you need brand collaborations for a venue, fair, or festival, event sponsors are crucial for increasing brand awareness, sustained funding, shared publicity, and credibility for your events. Individually, sponsors gain more brand recognition and awareness, enhanced direct engagement with attendees, […]
Sponsorship Sales: Having the Right Answer
“I can achieve the same thing without buying your sponsorship,” the sponsorship prospect told an event sponsorship sales manager last week. If those words came from your prospect what would your next words be? Second thought, how would your sponsorship opportunity look if it was put through this kind of a filter. No prospect can […]
Creating Custom Sponsorship Opportunities for Local Businesses
Introduction: Look to local businesses for sponsorship opportunities. Local businesses are a vital aspect of many communities; they create jobs, give character to the community, and boost local economies. Partnering with local businesses will allow the event to bring the focus to increasing engagement with the community and directly target local consumers. Sponsorship sales are […]
Sponsorship Sales: Tips From a Pro
It’s Christmas in March: Event Sponsorship Budgeting Season Is Here I love selling at this time of year. Lock the doors, put up the “Do Not Disturb” sign, and let me focus—because it’s sponsorship sales budgeting season. This is one of only two windows of opportunities each year to pitch significant venue or event sponsorship […]
Hillsborough County Fairgrounds Signs with TSE Entertainment To Do Sponsorship Sales
The Hillsborough County Fairgrounds, located in Dover, FL and home to many events throughout the year is using TSE Entertainment to find sponsorship sales opportunities for the Fairgrounds. The Board of the Hillsborough County Fairgrounds understands that finding sponsors is an undertaking that is best left up to professional sponsorship companies like TSE. The TSE […]
Event Sponsorship: Addressing the Industry Perspective
Entertainment venues and organizers are on a constant lookout for new event sponsorship opportunities for their entertainment events. Many employ sponsorship companies like TSE Entertainment to do sponsorship sales and help them attract regional and national brands to their entertainment venue or to specific events. Others depend on their own staff for finding sponsors for […]
Maximizing Returns: Valuing Sponsorship Assets Effectively
This article delves into the complexities of venue sponsorships and sponsorship assets management, providing industry professionals with the insights needed to elevate their approach to sponsorship development and asset valuation. By exploring these areas in depth, organizers and promoters can craft sponsorship packages that not only meet but exceed the expectations of their sponsors, ensuring […]
Venue or Festival Sponsorship Development: Thoughts from a Pro
July means summer is here in full force. It also means the two most critical moments for your sponsorship success are at hand. Building a successful entertainment venue or festival sponsorship program in less than 10 weeks is very difficult. Yet that time frame is when most events start to get serious about their sponsor […]
Strategies for Boosting Event Sponsorship Sales
In the world of events, sponsorship sales are a critical lifeline. They provide the financial backbone that makes events possible. But securing event sponsorships is no easy task. It requires a strategic approach, a deep understanding of the market, and a knack for building relationships. That’s why it’s important to use professionals when it comes […]
Sponsorship Assets Unleashed: Engaging Ideas for Festivals & Performance Venues
Set within the heartbeat of one of today’s most dynamic industries, event sponsorships have evolved from mere financial backing to powerful experiential storytelling. This shift requires organizers and sponsors alike to reimagine their sponsorship assets, transforming them into authentic engagement opportunities. Whether the stage is set for an intimate gathering at a local venue or […]
What Brands Look for In Potential Entertainment Sponsorships
As a venue owner or event organizer, you are constantly seeking ways to attract more patrons and create memorable experiences for your audience. One effective way to achieve this is by securing entertainment sponsorships from brands looking to expand their reach and connect with potential customers at entertainment events. However, attracting sponsorship can be a […]
Important Festival Sponsorship Assets: Part 2
3 Steps to Selling Out Entertainment Events: Part 3Festival Sponsorship assets are the benefits sponsors will receive as a result of purchasing a sponsorship asset at a festival or other event. The event sponsorship asset inventory is all the potential ways sponsors can engage with attendees to enhance their brand. Activations are the activities that […]
Get Event Sponsorship Brands Using Good Data
We live in an age where data is easily accessible for anyone who is interested in utilizing it to procure event sponsorship. Anyone with a computer or smartphone can now access data about how well their social media page is doing, the demographics of who is interested in that page, how much time they spend […]
Festival Sponsorship Sales: A Path Taken
Festival sponsorship sales runs the whole gamut from large multi-day national festivals to small one-day community festivals. The former finds it relatively easy to find national brand sponsors while the latter will have difficulty attracting national brands for sponsorships. They depend on local sponsors for most if not all their festival sponsorship sales. That brings […]