How to Create an Event Marketing Email Strategy
Introduction Creating an effective event marketing email strategy is a key part of event marketing efforts. No matter how much effort you put into planning and organizing your entertainment events, they won’t be successful if people don’t show up. While social media and ads are important event marketing channels email marketing is still the most […]
Setting the Right Event Marketing Budget
Introduction Setting the right event marketing budget is a critical piece of event planning. Marketing is one of the major components of any entertainment event budget. If fact, it should be one of the largest line items in the budget, behind talent fees and rider expenses. While the costs of marketing an event is an […]
Effective Event Marketing Includes Sustaining Year-Round Engagement
Introduction Effective event marketing includes ongoing engagement. In the fast-paced world of entertainment and events, entertainment marketers often concentrate on the upcoming show, event, festival, or launch. The energy that is put into promoting annual events and festivals to foster their success often ends at the conclusion of the event. However, cultivating ongoing attendee engagement […]
10 Event Marketing Tactics to Reduce Buyers’ Procrastination
Procrastination is a common challenge in ticket sales, often leading to last-minute scrambles or unsold tickets. Whether you’re organizing a local music festival or a community concert, understanding how to minimize procrastination can significantly boost your sales. This blog post explores effective event marketing tactics designed to encourage early ticket purchases and reduce procrastination. Introduction […]
Integrating UGC Into An Event Marketing Strategy
Introduction User Generated Content (UGC) is an important component of event marketing. It’s any form of content—such as text, posts, images, videos, reviews, and more—that has been created by fans of a venue and those attending the events they host. This content is shared on various online platforms, including social media, blogs, and websites. Social […]
Boost Event Profits with Behavioral Psychology
In the first two articles on using behavioral science and consumer psychology to boost event profits, I focused on creating a better perceived value for event ticket pricing. In this article I will discuss additional factors that impact consumers’ buying decision process. If you haven’t read those articles, you can find them here: Behavioral Science […]
Changing Price Perceptions When Marketing Events
This is the second article in a series of how what we’ve learned from behavioral science and consumer psychology of how to market events by influencing the perceived value of event ticket prices, discounts and promotions. In the first article I discussed the role of behavioral science in event marketing, pricing tickets based on perceived […]
Behavioral Science Can Transform Your Event Ticket Pricing
Introduction: This is the first article on how using behavioral science for event ticket pricing can transform your ticket sales for events. The first article is focused on the process of increasing perceived value and pricing tickets using “anchoring bias” as a pricing tactic. You often hear people use the term psychological pricing to address […]
AI’s Transformative Role in Event Promotion
The world of event promotion is evolving. The driving force behind this transformation in 2025 is artificial intelligence (AI). AI is revolutionizing how event organizers and music promoters operate. It’s reshaping everything from event promotion to artist booking and production services. But how exactly is AI impacting marketing for events? This is a question many […]
Marketing for Events: Using a Student Ambassador Program.
Whether it’s marketing for events or the venue hosting them, a student ambassador program can be an important piece of your marketing strategy. Of course, before implementing a student ambassador or other ambassador programs, you need to consider several key issues to determine if it’s right for your venue or event. Let’s begin by clearing […]
Social Media for Venue Promotion: Do’s and Don’ts
In today’s digital landscape, social media is one of the most powerful tools for music venue promotion, as well as festivals, and other entertainment events. From building brand awareness to driving ticket sales, platforms like Facebook, Instagram, TikTok, X (formerly Twitter), and LinkedIn offer a direct line of communication with potential attendees. However, maximizing social […]
Making Event Marketing Announcements Matter More
One of the most important milestones of event marketing or promotion is the event marketing announcement. Whether it’s a concert or festival, how, where, and when you announce the event is a big deal. Many venues and event promoters don’t understand how important the announcement is and getting it right can make a big difference […]
Event Marketing: Post Event Best Practices
Introduction A great event requires strategic planning beyond the big day. Event marketing goes beyond the marketing efforts leading up to an event. Successful event marketing includes efforts made after the event. Post-event marketing strategies can solidify your brand’s reputation, strengthen relationships with stakeholders, and establish long-term fans. Whether it’s addressing feedback, engaging attendees, or […]
Entertainment Event Marketing: Frequently Asked Questions (FAQs) Part 2
Why Create an Entertainment Event Marketing Plan? The adage is true for event marketing; Fail to Plan; Plan to Fail. Failing in this case means not reaching the attendance you need for successful events. A good plan keeps you focused on what’s important to drive people to attend your event. Without one your marketing efforts […]
Entertainment Event Marketing: Frequently Asked Questions (FAQ)
Venues and promoters often approach TSE Entertainment with their need to do entertainment event marketing for a concert or festival. To help those involved with putting on entertainment events, TSE has compiled a list of frequently asked questions (FAQs) for those needing a better understanding of entertainment event marketing. This is the first of a […]
Strategies to Sell More Tickets for Entertainment Events
Introduction The secret to sell more tickets for entertainment events is to have both a strong ticketing strategy and a well-thought-out marketing plan. When they are in congruence, you will have the best opportunity to sell out your event as the highest average ticket price possible. Pan for whole ticket sales cycle in both your […]
Marketing Entertainment: Earned, Owned, and Paid Media
In the entertainment industry, effective marketing entertainment campaigns require the right balance of all three types of marketing media. Understanding which media and channels to prioritize can maximize your reach and marketing budget. As paid media becomes more expensive, more importance is shifting to owned and earned media when marketing entertainment events. The world of […]
Promoting Live Events: Generational Marketing
Introduction: When promoting live events, one of the simplest ways to better understand your target audience is by identifying and studying their generational cohort(s). It does not matter how large your marketing budget is if you are utilizing the wrong channels and tactics for the identified target generation segments. Each age demographic segment has its […]
Concert Versus Festival Marketing: Important Differences
Many people mistakenly believe that concert and festival marketing are done in the same way. While they may use similar marketing channels, the strategies for planning and targeting these events differ significantly. Concert-goers and festival-goers have distinct personas, motivations, and preferences when it comes to live experiences. Despite some overlap between the two, maintaining a […]
Entertainment Venue Marketing: The Importance of a Loyalty Program
Developing an effective venue marketing strategy is essential for any entertainment event venue looking to stand out from competitors. One significant aspect of that plan is devising a program that not only gets customers to keep coming back, but also transforms them into champions of a venue. That’s where a venue loyalty program comes into […]
Event Marketing: Unlocking the Power of Geofencing
Geofencing is a Critical Event Marketing Tactic From hyper-relevant promotions to real-time audience engagement, geofencing is becoming a critical aspect of digital event marketing. While geofencing has been around for a while, the popularity of smartphones and mobile devices now makes it incredibly valuable as a marketing tool for promoting entertainment events. By leveraging location-based […]
Ticketing Strategies for Night Club Entertainment
Night club entertainment is more than just lights and sound; it’s an experience carefully orchestrated to resonate with club-goers, thrill-seekers, and lovers of the night. In this vibrant industry, the way you manage your ticketing can mean the difference between sold-out nights and a quiet room. But to shine and stand out from a saturated […]
Promoting Live Events: Tips, Tricks, and Tools
In today’s world, promoting live events means knowing how to market your event using both online and offline marketing strategies is incredibly important in spreading the word and reaching audiences far and wide. Integrating both traditional and digital marketing tactics in your marketing plan is additionally crucial to effectively promoting a live event. Traditional marketing […]
Audience Engagement at Live Entertainment Events
With all the time and energy spent planning and promoting your live entertainment events, that same energy and eye for detail should carry into the day-of-event issues. Live entertainment events of different sizes require different levels of preparation for the audience members. For larger outdoor shows, access to restrooms, exits, water/food, security, etc. involves detailed […]
How to Market Your Event on Social Media
Social media has completely changed the way we promote and market events. With its vast reach and targeted advertising algorithms, it has become an essential tool for event organizers to connect with their target audience and create hype around their upcoming festivals or concerts. In this post, here’s how to market your event and we […]
3 Steps to Selling Out Entertainment Events: Part 3
Having the right marketing plan is the third step to selling out entertainment events. Remember for successful events our goals is: Sell Out the Venue with the Highest Ticket Prices That Will Achieve That End. There are three steps to doing that. They involve: Setting optimal ticket prices based on real research of the artist’s […]
3 Steps to Selling Out Entertainment Events: Part 2
In Part 1 of Three Steps to Selling Out Entertainment Events we discussed the goal of any event ticketing program: Your Goal: Sell Out the Venue with the Highest Ticket Prices That Will Achieve That End. The best approach to selling out your ticketed event involves the following: Setting the initial ticketing prices based on […]
3 Steps to Selling Out Entertainment Events
TSE provides a ticketing service for clubs, theaters, and festivals which mean we see firsthand how show promotion and ticketing strategy efforts work for their entertainment events. Successful ticketed entertainment events require the development of both a ticketing strategy and a marketing plan. Unfortunately, smaller venues don’t have access to that knowledge base. Often instead, […]
Using Mass Media for Event Promotion
Is mass media for event promotion still an option in today’s digital world? Unless you are booking entertainment for your own exclusive pleasure, you want other people to enjoy it as well. Whether your live event is free or ticketed, you want to get people out to experience your it. Most entertainment events are structured […]
Event Ticketing Strategies: Variable Pricing
Entertainment event ticketing strategies have undergone significant changes in recent years, with the rise of new technologies and changing consumer behavior. Variable ticket pricing strategies are the industry standard for event ticketing today. While many venues continue to use one price for specific tickets throughout their sales, more schooled venues use variable pricing tactics in […]
Promoting Live Music Events Using Influencer Marketing
In today’s world, when promoting live music events, influencer marketing should be part of your event marketing strategy. If you’re looking to build your event and increase engagement, it makes sense to pay attention to how influencers can help. Influencers are people who have a large following on social media and whose opinions carry significant […]
Event Ticket Selling: 3 steps to the Right Price
Many venues still haven’t grasped the elements involved in ticket selling. Their idea of event ticketing is creating a ticket price and posting it to their website or box office. Their only variation of this approach to ticket pricing is increasing the price at the door. Event ticketing strategies are a part of event marketing. […]
Online Ticket Sales: Dynamic Ticket Pricing Strategy
Dynamic pricing being used for online ticket sales has become a major topic of conversation recently. Many consumers are furious and posting on social media about skyrocketing ticket prices for major events with top name entertainers. This ability to adjust ticket prices on the fly based on demand is called “dynamic pricing.” Another term used […]
Why Use Offline Event Promotion Channels: Part Two?
This week I continue my discussion of using offline event promotion ideas. In Part One we discussed the importance of targeting specific audiences for your event marketing efforts. No matter whether you are using offline or online channels, the importance of targeting cannot be overstated. Part one addressed radio, television, media partners, event flyers and […]
Using Offline Marketing for Event Promotion: Part One
It’s a common misconception that offline marketing is no longer relevant for event promotion in today’s digital world. Nothing could be further from the truth. If you’re looking to promote your live music event, offline marketing channels are a great way to get the word out about your upcoming concert or festival. Offline event marketing […]
Online Ticketing Service: 3 Pricing Strategies
No matter what online ticketing service you use, one of the major ticketing decisions to consider is pricing your tickets. How you price your tickets when selling them online for festivals, concerts, on other types of entertainment events is key to maximizing attendance and income. Your objective is to align your ticket prices with the […]
How to Promote Your Live Event: The Importance of a Dedicated Website
A dedicated event website is one of the most effective ways to promote your live event. It allows you to provide potential attendees with all of the information they need to make their decision. It also gives you a platform to capture leads that can be converted into ticket sales. Whether you’re hosting a festival, […]
Online Ticketing Service: 7 Steps for Selling Tickets
The days of selling tickets at ticket booths outside of the events are long gone. Most concerts and venues use an online ticketing service for their events. The new-age innovation of online ticket-selling platforms make purchasing tickets to an event easier and more convenient. For the year 2022, U.S. event tickets are projected to reach […]
7 Event Marketing Strategies for Your Next Concert Promotion
Why is event marketing important? The answer is simple: because it works. Event marketing is an important part of the music industry. It has been proven to increase ticket sales and online traffic, while also increasing awareness of your brand. Live event marketing can be done by sending out a press release, creating a website […]
10 Event Marketing Tips for Social Media
Event marketing for a live entertainment event is an important part of having a successful event. No matter the size of the event, it’s important to develop an event marketing strategy to reach those who you target to attend the event. It’s an essential first step in event marketing or event promotion. The Goal of […]
Event Ticketing Strategy: 4 Tactics to Sell Out
The right event ticketing strategy is critical when you want to sell out an event. Live entertainment companies put a lot of thought into their ticketing approach. Their goal is to both sell out the venue while making the best profit margin. Doing both ultimately comes down to analyzing consumer behavior. Every fan has an […]
Event Marketing Strategy: 5 Tips for Live Event Posters
Event promotion means choosing the right event marketing strategies. One critical event marketing strategy is designing the event poster. It becomes the “face” and a major contributor to the brand of your live entertainment event. As a full-service entertainment agency, TSE provides Event Marketing Services for many of our clients. Designing posters is one of […]
Live Concert Promotion: Artists & Venues Have a Role
Live concert promotion in 2021 is more critical than ever. “Small live music establishments will be a thing of the past.” “The only businesses in the music industry that will be left standing are the big boys, the ones that can handle the blow.” These and statements like these are ones that I’ve heard a […]