How to Create an Event Marketing Email Strategy
Introduction Creating an effective event marketing email strategy is a key part of event marketing efforts. No matter how much effort you put into planning
July 30, 2025
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Marketing concerts, music festivals, and venue events isn’t like marketing a typical product or conference. You’re selling a one-time experience with a hard deadline, variable ticket pricing, and a limited marketing window. You need a partner that understands artists, venues, ticketing, and how to move fans from “I might go” to “I bought my ticket.”
Decades promoting live entertainment events
Concerts & festivals marketed across the U.S.
Work with artists, venues & promoters of all sizes
A successful entertainment event promotion means:
You invest heavily in artists, production, and venue costs. The only way those investments pay off is if people attend. That’s why having the right entertainment event marketing strategy is critical.
Our team takes a holistic approach to entertainment event promotion. We combine online and offline channels to reach the right fans at the right time, within the realities of your budget.
1
We start by understanding your event, target audience, ticketing setup, sponsors, and goals. We review past performance (if available) and what’s worked or not worked in your market.
2
We build a promotion strategy and timeline from pre-announcement through post-event wrap-up. This includes ticketing phases, key content dates, and media plan.
3
We create or refine the ads, social content, landing pages, and tracking so we can measure results and optimize.
4
We launch campaigns across agreed channels and actively manage budgets, bids, creatives, and pacing throughout the campaign.
5
You receive regular updates so you know where your budget is going and what’s driving sales. We adjust based on real ticket data and engagement.
6
We review performance with you and document what to repeat or change for your next event.
We work with entertainment professionals who need a reliable marketing partner, not just a one-off ad buyer. When coupled with our other services, clients end up with a turn key solution from booking to promotion for their events.
who need consistent ticket sales across multiple events
looking to grow year-over-year attendance
that host recurring concerts or series and want to keep their calendar full
who want to boost concert and grounds attendance
adding live entertainment to their events
Because live events have a fixed date and limited window, there’s no second chance. A dedicated plan ensures you’re promoting at the right time, with the right message, to the right audience.
Read more: Entertainment Event Marketing: Frequently Asked Questions
Ideally, promotion starts months before your event – with intensity increasing as the date approaches. The right timeline depends on artist draw, ticket price, market, and competition.
Read more: Entertainment Event Marketing FAQs – Part 2
Yes. TSE draws on behavioral science and consumer psychology to recommend pricing structures and promotional offers that can increase perceived value and drive earlier ticket purchases.
Read more: Behavioral Science Can Transform Your Event Ticket Pricing and related articles.
Yes. Post-event marketing is key to building loyalty and momentum for your next event.
Read more: Event Marketing: Post Event Best Practices
Explore our latest articles on event marketing tactics, pricing, AI, and more to help you sell more tickets and delight your sponsors.
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Whether you’re promoting a one-night concert, a multi-day festival, a fair, or a recurring venue series, TSE can design and run the marketing strategy for you. Tell us a bit about your event and we’ll follow up with realistic recommendations – no high-pressure sales pitch.