Securing Long-Term Event Sponsors

Introduction Event Sponsors create positive outcomes and offer key advantages for both parties involved. Whether you need brand collaborations for a venue, fair, or festival, event sponsors are crucial for increasing brand awareness, sustained funding, shared publicity, and credibility for your events. Individually, sponsors gain more brand recognition and awareness, enhanced direct engagement with attendees, […]

Sponsorship Sales: Having the Right Answer

“I can achieve the same thing without buying your sponsorship,” the sponsorship prospect told an event sponsorship sales manager last week. If those words came from your prospect what would your next words be? Second thought, how would your sponsorship opportunity look if it was put through this kind of a filter. No prospect can […]

Creating Custom Sponsorship Opportunities for Local Businesses

Introduction: Look to local businesses for sponsorship opportunities. Local businesses are a vital aspect of many communities; they create jobs, give character to the community, and boost local economies. Partnering with local businesses will allow the event to bring the focus to increasing engagement with the community and directly target local consumers. Sponsorship sales are […]

Sponsorship Sales: Tips From a Pro

It’s Christmas in March: Event Sponsorship Budgeting Season Is Here I love selling at this time of year. Lock the doors, put up the “Do Not Disturb” sign, and let me focus—because it’s sponsorship sales budgeting season. This is one of only two windows of opportunities each year to pitch significant venue or event sponsorship […]