Integrating UGC Into An Event Marketing Strategy

Introduction User Generated Content (UGC) is an important component of event marketing. It’s any form of content—such as text, posts, images, videos, reviews, and more—that has been created by fans of a venue and those attending the events they host. This content is shared on various online platforms, including social media, blogs, and websites. Social […]

Changing Price Perceptions When Marketing Events

This is the second article in a series of how what we’ve learned from behavioral science and consumer psychology of how to market events by influencing the perceived value of event ticket prices, discounts and promotions. In the first article I discussed the role of behavioral science in event marketing, pricing tickets based on perceived […]

AI’s Transformative Role in Event Promotion

The world of event promotion is evolving. The driving force behind this transformation in 2025 is artificial intelligence (AI). AI is revolutionizing how event organizers and music promoters operate. It’s reshaping everything from event promotion to artist booking and production services. But how exactly is AI impacting marketing for events? This is a question many […]