Boost Event Profits with Behavioral Psychology

In the first two articles on using behavioral science and consumer psychology to boost event profits, I focused on creating a better perceived value for event ticket pricing. In this article I will discuss additional factors that impact consumers’ buying decision process. If you haven’t read those articles, you can find them here: Behavioral Science […]

Changing Price Perceptions When Marketing Events

This is the second article in a series of how what we’ve learned from behavioral science and consumer psychology of how to market events by influencing the perceived value of event ticket prices, discounts and promotions. In the first article I discussed the role of behavioral science in event marketing, pricing tickets based on perceived […]

Behavioral Science Can Transform Your Event Ticket Pricing

Introduction: This is the first article on how using behavioral science for event ticket pricing can transform your ticket sales for events. The first article is focused on the process of increasing perceived value and pricing tickets using “anchoring bias” as a pricing tactic. You often hear people use the term psychological pricing to address […]