Grow Sponsorship Revenue for Your Event or Venue
We build, price, and sell sponsor packages that brands actually buy, backed by data, proven outreach, and five decades in live entertainment.
50 Years • Nationwide • Festivals • Fairs • Venues • Concert Series
5‑Star reviews • national and regional brand sponsors
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(800) 765-8203
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The Challenge
Sponsorship revenue is flat, packages aren’t selling, and brands want audience data you don’t have. Timelines get missed, and great opportunities go to competitors.
Our Solution
A full sponsorship sales system that identifies your sellable assets, values them correctly, builds tiered packages, and hits the right brands at the right time with a compelling ROI story.
Outcome
More sponsor dollars, better activations, returning partners.
What You Get
Complete Asset Audit & Valuation
Identify every sellable asset on site and online; right size pricing to market reality.
Audience & ROI Story
Translate attendees and first party data into the metrics brands demand.
Tiered Packages & Custom Integrations
From naming rights to experiential activations and digital add ons.
Brand Targeting & Outreach
We map categories, build target lists, and run disciplined outreach cycles.
Activation & Fulfillment
On site support and post event proof so sponsors renew.
Our Sponsorship Sales System
1
Audit & Asset Inventory
We start by analyzing your event or venue’s full inventory of sponsorship opportunities, from signage, naming rights, and digital assets to unique onsite experiences, often revealing hidden value.
2
Strategy & Value Proposition
We craft a sponsorship strategy that aligns your assets with brand goals. By connecting your audience insights with sponsor objectives, we ensure each package delivers measurable ROI and genuine engagement.
3
Prospecting & Outreach
Using our national network of brands and proven outreach methods, we contact qualified decision-makers. Every pitch highlights how your event or venue meets a sponsor’s marketing and audience alignment needs.
4
Proposal & Negotiation
Our team designs compelling proposals that articulate deliverables, benefits, and impact. We negotiate terms that ensure mutual value, maximizing both your sponsorship revenue and brand satisfaction.
5
Activation & Reporting
We manage sponsor activations and ensure flawless execution on-site and online. Post-event, we deliver performance reports to showcase ROI and encourage renewals for future seasons.
Is Your Event Ready for Sponsorship Sales
TSE’s sponsorship sales process works best when a few conditions are in place. Before reaching out, here’s what typically makes an event a strong candidate.
✔ Event timeline: We need a minimum of 8 months before your event date to run an effective sponsorship sales campaign. Less than that limits what we can realistically deliver.
✔ Attendance scale: Festivals and fairs typically need 5,000+ daily attendees to attract national and regional brand sponsors. Conferences and conventions may qualify at smaller sizes when backed by a strong industry association, major speakers, or corporate support.
✔ Established track record: Sponsors invest based on proven audiences. First-year events are generally difficult to sell unless produced by an organization with a strong history of comparable events.
Not quite there yet? If your event is earlier in its growth or your timeline is tight, we’d still love to talk — about building the right foundation for next year’s sponsorship program.
Who We Help
Fairs & Festivals
City/county fairs, multi‑day festivals, community events.
Best fit: established events with 5,000+ daily attendance and 8+ months of lead time.
Major Conferences
Related international associations, major and muti-city conferences.
Best fit: association-backed, multi-year events with national reach or major keynote draw.
Results Clients Want
- New presenting and category sponsors secured.
- Higher package yields from better pricing.
- Better on site experiences and renewals.
- Stronger community and brand partnerships.
How We Prove Value to Brands
- Audience size, demographics and psychographics
- On site impressions + digital reach
- Engagement and lead gen add ons (QR, SMS, contests)
- Clear fulfillment roadmap and post event recap
Approach to Sponsorship Assets
Today’s sponsoring brands are looking for more than the package approach to sponsorship assets. Bronze, silver, gold, etc. levels are an outdated approach to securing national sponsors to partner with your events. Potential sponsors are looking to partner with events or venues to create the right opportunity to engage attendees with their brand. They are looking for immersive sponsorship assets and custom experiences that they help to design.
Testimonials
FAQs
How far in advance should we reach out?
The earlier the better — but at minimum, 8 months before your event date. Sponsorship sales require prospecting cycles, proposal development, and brand decision timelines that simply can’t be compressed. If you’re inside that window, we’ll talk honestly about what’s achievable and whether planning for the following cycle makes more sense.
What size event is a good fit for sponsorship sales?
For festivals and fairs, we generally look for 5,000 or more daily attendees as a baseline. Conferences and conventions can qualify at smaller scales depending on audience quality, industry relevance, and organizational credibility. If you’re unsure whether your event qualifies, reach out — we’ll give you a straight answer.
How fast can we start?
What if we have limited data?
We’ll create an audience profile using first‑party collection and trusted third‑party sources, then package accordingly.
Do you work on commission?
We offer flexible fee structures: project, retainer, and hybrid with performance components.
Can you help with activation on show days?
Yes. We coordinate with operations to ensure every deliverable is executed and documented.
Will you create our sponsor deck?
Yes. We design a sponsor‑ready deck and one‑pager tailored to your event or venue.
Ready to Grow Sponsorship Revenue?
Tell us about your event and we’ll let you know if we’re the right fit — and what a sponsorship sales program could realistically deliver.
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